2 Oct 2022| Digital Marketing Strategies & ORM
5 Successful Strategies For Your Email Marketing Campaign!
In this article, we will learn about 5 successful strategies to improve your overall email marketing strategy! Email is one of the most popular platforms utilized by businesses and organizations across the world to get a return on your overall investment.
In this fast-paced world, where we get live updates for any kind of occurrences that occur across at an instant. Email still holds a lot of value as a form of marketing strategy with a 94% open rate and has a 30% click-through rate.
Here are five tried successful strategies for better email marketing campaigns:
Personalized emails are incredibly successful and with the help of personalization, which can generate around 20 times for a single dollar invested. With the help of email marketing tools, you can measure, evaluate and track how email marketing campaigns work like.
As a brand, if you utilize personalization you already have a lead compared to other brands as 70% of brands do not even utilize personalization in their email marketing strategy.
Email subject lines are personalized with your customer’s name and is catered to the customer’s interests have a 16% higher open rate.
There are a few ways you can make sure how to get started with personalizing your emails such as:
This form of segmenting your email subscribers is an excellent form of sending out emails and you can send emails such as:
You must always make sure that the emails that you send out are optimized for mobile as a large number of people check their email via their phone. If your emails are not optimized for your phone, then it will lead to some people not being able to view the emails.
Sending different variations of an email with changes in copy, design and buttons are a great way to see what kinds of emails are being opened up more. Some of the different methods of testing through email marketing are:
Email campaigns when automated are incredibly more successful when automated based on the behaviour of the users. Some types of automated email campaigns are:
Automating these type of emails helps in saving a lot of time in personally writing them out and have a much higher performance rate than traditional emails.
You can use email marketing tools such as MailChimp, Moosend, Sendinblue etc.
In conclusion, these are a few strategies that you can apply for your next email marketing strategy. We wish you the best of luck in the future for your next email marketing campaigns.
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