Artificial Intelligence in marketing

Just a few years ago we were rejoicing over the new tech which took smartphones to another level, and now we have Artificial Intelligence to bow our heads to. Artificial Intelligence in marketing has helped a lot of businesses grow and reach the top. It can seem like a naive concept to most of the marketers because of its way of getting things done. But still, there are many people who have introduced AI in their marketing strategies and made great progress. AI has taken over techs like IoT and is all set to take over several others too.

Artificial intelligence has helped in building many strategies in digital marketing. Here are a few of the applications of artificial intelligence to include in your digital marketing strategy:

Digital Advertising

Digital advertising is one of the best areas of digital marketing that has adopted artificial intelligence. Social media platforms like Facebook and Google ad platforms use artificial intelligence and machine learning to identify people who are more interested in what the advertiser has to offer. It is achieved by analyzing the user’s personal information, like their demographics, interests, and other aspects. This helps the machine to learn and get the best audience for your brand.

Predictive Analysis

Predictive analysis is the process of utilizing the data, statistical algorithms, and machine learning methods to find the probability of expected outcomes based on data history. This is the best digital marketing strategy used today. Predictive methods can be implemented in several areas, and marketing is no exception. These models allow marketers to predict the probability of a specific prospect of becoming a client. It can also predict various other aspects that help a marketer to make a better decision.

Better User Experience

With the help of intelligent algorithms, it is now possible to personalize an experience on a website. AI can analyze tons of personal data, on a single user which includes – location, demographics, devices, the way they react to the functionalities of your site and much more. Many of the marketers used AI to give personalized web experience to users. This has increased user experience and has kept users coming back. The best thing about AI is, it makes sites more user-friendly and gives us Chatbots, which we all like talking to.


Chatbots makes automating responses easier to keep potential buyers engaging. They have the ability to answer frequently asked questions easily by giving them an option to search for the product or service they’re looking for. Chatbots can help users to find exactly what they are looking for. They can guide users with step by step process to solve their issues. Several Chatbots behave exactly like human being and users sometimes can’t tell the difference, it helps in such a way to make users happy.

Artificial intelligence in marketing can help in improving your strategies and strengthen your ways of implementing things. These applications of AI will come in handy and marketers need to learn how to implement them in their marketing strategies.