20 Nov 2022| ONPASSIVE
Generate More Revenue with AI and Video Marketing during COVID-19
AI and video marketing are two resources and technologies that go hand in hand. Video marketing remains one of the best forms of marketing, which has maximum outreach compared to other marketing forms. It is even possible to sell luxury real estate remotely by using AI and video marketing. There has been more creative use of AI just within the last five years than there was in the last 50 years.
Video marketing has smoothly integrated with AI to generate more revenue. One of the best examples of AI and video marketing integration is Duvora, an excellent technology provider specializing in digital marketing dedicated to the luxurious real estate. Duvora has utilized the power of AI and video marketing technology to run highly successful digital marketing practices and earn maximum revenue between $5 million and $30 million. With a new AI-driven video platform dedicated to virtual luxury home tours, video marketing is another form of marketing. It can effectively fulfill the needs of affluent home buyers, especially in the COVID-19 time.
Here is the list of best practices to use video marketing with AI optimally to get the best possible results for your business:
Whether you are showcasing a beach house or a penthouse, it is essential to create clear distinctions in your video content; AI and video marketing can help you learn quickly through contrasting outcomes.
Visitors returning to your website or business usually have a much different approach after the first time they took an interest in your website. AI and video marketing are great tools to study the unique differences between customers’ behaviors and can help you generate more revenue by personalizing follow-up and outreach.
If making the transition to AI-backed video marketing is part of your end-goals, you should stick to the plan with your 100% commitment. It is essential to eliminate all the pictures related to your marketing activities, as they may come across as they may look out-dated.
AI and video marketing are two technologies that work smoothly with one another to provide the best results possible for your business. Let us examine Duvora’s platform once again. The platform is highly capable of ingesting videos from luxury real estate properties, primarily in international markets such as Spain, California, Florida, and New York. Video marketing has helped the business to provide excellent video coverage of the real estate. In contrast, AI has made it possible to process information about various scenes in the video.
Together, AI and video marketing have helped create a timeline of all the scenes and a better understanding of where and when they’ll appear. AI and video marketing have helped identify each room within the property, along with the amenities, layout of the bedrooms, the kitchen space and design, the aerial views of the property, and other unique characteristics. AI and video marketing can track the same user experience of the person reviewing the exclusive real estate property. They can track which room guests have visited, where they have stayed the longest, which amenities and objects were viewed, and generate a profile for the visitor’s behavior for the real estate agent.
Investment in AI and Video marketing can generate a much better ROI than an investment in traditional photography. AI and Video marketing have given businesses immediate and clear insight into what buyers are looking for by dramatically shortening the entire sales cycle. With the COVID-19 pandemic, videos need to be shot well with more high-quality cinematography, using artificial intelligence in the right way that can lead to generating revenue.
Video marketing provides a unique value towards businesses, unlike any other type of marketing practice. If we consider Duvora’s example once again and how it targets luxury real estate owners, video marketing can acquire and retain the right audience.
Video marketing has helped to get more viewers who spend their time on aerial shots of the luxury real estate, rather than people concerned with the property shape and size. As COVID-19 has increased the buyers’ desire for space, businesses like Duvora have put more effort and resources into AI and Video marketing.
With these resources’ investment, it is possible for more outstanding AI tracking, particularly in video segments. By starting the video platform with AI earlier than its competitors, businesses have significantly expanded their reach to a high-net-worth audience.
The newer AI capabilities have allowed us to provide a hyper-personalized experience, which can significantly monitor traffic and move past the number of times a video or video segment has been viewed. AI tracking gives us information on the property being viewed and can be combined with multiple listing service data to showcase various properties in the future.
AI and video marketing have helped identify and back Multiple Listing Service data by identifying the prospective properties to be shown to prospects and customers. Multiple Listing Service information is not always in-depth, and video marketing has helped fill the informational gaps.
There are hundreds of metadata tags on every type of video, giving more insight into consumer preferences. Any company that has invested its funds and resources in video marketing with the help of AI has pushed them light-years of most of the competition.
According to the most recent survey conducted by Deloitte’s survey of information technology and line-of-business executives- AI has become an absolute necessity! Near about 61% of respondents expect AI to transform the industry within the next three years substantially. Early adopters have made significant investments, with nearly 53% more spending on AI and video marketing within the past year.
The total amount comes to nearly $20 million, and the category of adopters has increased from 21% to 26% since the survey. AI and video marketing have been viewed as necessary are more and more organizations every day, since the COVID-19 pandemic began. Video marketing remains one of the best tools that businesses possess to reach out to their customers on a much grander scale with AI.
Video marketing has been one of the best ways to accelerate the speed of the marketing process. Personalization of the customer experience has helped balance the entire revenue as AI has left its mark in the luxury real estate space. Video marketing is a resource that must be utilized to gain the maximum exposure and best results for you and your business. By utilizing the power of AI and video marketing, you can get the best results for you and your business.
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Tags: Technology Artificial Intelligence