Stay ahead with latest marketing trends

That adage of ‘Curiosity killed the cat’ is probably dead and gone. In this day and age, it is the curiosity of knowing that keeps us alive and kicking. We have invented search engines to quench our never-ending thirst for knowledge and information. Search engines are an integral part of our lives that Google has become synonymous with the internet.

Google and the Internet:

You can estimate Google’s sheer size in some of the stats that we present before you for your leisurely read. We all know that Google is the world’s largest search engine. Google is an indexing service, providing us with websites and pages based on our specific search queries. But yeah, the internet as a whole is a much bigger thing.

To draw a comparison, despite Google indexing 35 trillion web pages, it is still not even scratching the surface of the internet. The internet features a mammoth 17.5 quadrillion different pages. That said, Google is growing and packs a lot of marketing potential, which makes it a marketing tool for businesses.

Related: Fast Track Your Business With Organic Search

Google’s Stats, Facts, and Trivia:

• Google retained its position as the world’s most popular website in 2019.
• In 2019, Google has visited 62.19 billion times alone.
• A whopping 76% of global searches are done on Google.
• Around 7.2 percent of the traffic comes from people Googling the term ‘Google.’
• Google is a huge business owner, apart from being a search engine.
• Numerous industries benefit from Google advertisements, and Google’s advertising revenue reached $95.000.000.000.00 in 2017 alone.
• Google indexed billions of od web pages. It is about 100,000,000 GB in size.
•  Google, when launched in 1998, was serving ten thousand search queries, and by September 1999, it was answering 3.5 million search queries daily.
• The market share of Google originating from desktops and laptops has pretty much remained constant, only fluctuating between 74% and 78% in the last year.
• In July 2019, Google held 92.18 percent of the market share.
• Google searches’ growth rate expanded exponentially in the first decade of the 21^st century but declined in 2009-10. As per an estimation, Google’s growth rate is around 10 percent per year.
• Mobile phones have played a crucial role in Google’s organic search traffic. About 63 percent of Google’s US organic search statistics came from this platform in 2019.
• Searches carried out using mobile devices are generally done with less complicated results in mind.
• The searching habits of Google users vary wildly, with an impressive 15% of all searches being the first of their kind. And this includes misspellings, errors, and faults in the search query.
• Over a third of Google queries are 4+ words long. The longer or narrower search queries are less competitive, both in the paid and organic search results.

• Google’s organic search results featuring 3-4 words in the title drive higher CTRs than with 1-2 words in the title.
• Google searches are new each year, between 16% and 20 %, to put a figure to it.
• Over 1 billion people use Google’s primary products and services.
• Voice is in, and it shows. About 20% of searches in the Google app are voice-based.
• About 22.6 % of all internet searches in Feb 2018 was of Google Images.
• The average Google search is just under one minute.
• Local searches account for 46% of all searches on Google.
• The number of mobile searches looking for local businesses grew by over 250% between 2017 and 2019.
• Any business spending $1 on ads through Google Search makes $8 on average in profit.
• Four times is the number that people likely are to click on a paid search an ad on Google than on any other search engine. 63 %, to be exact.

In conclusion, it is evident that Google continues to dominate the search market and shows no sign of slowing down the pace. These stats, trivia, and facts that we presented here and understanding Google Search statistics and trends can open the doors of opportunities for businesses and marketers to improve their CTRs and conversion rates.

Along with Google, other search engines like Bing, Baidu, and others, too, have started to gain importance. It is the reason for marketers to keep other search engines in mind to be able to target niche audiences.

Related: Winning The Organic Search Traffic Game