25 Sep 2022| ONPASSIVE
Get Started With Email Segmentation for Nonprofits
If you are part of a nonprofit organization, you must know how crucial it is to build and maintain a relationship with your supporters. You can sustain these relations with the aid of digital marketing and best serve the interests of your agency.
Email segmentation is one such practice that helps you garner more than double the engagement of your email recipients.
A refinement into a direct email campaign, an email segmentation divides your list into different segments. Thereby, you can customize your messages suitable to each group and give each person a clear reason to open your email to respond immediately.
For instance, the emails you forward to retired senior citizens might get a completely different response than you get from single Millennials.
However, email segments are not simply separated by age. You can go further and break out your email list into several groups. Ensure you are providing customized content and receive improved engagement in return.
Whether you are a nonprofit organization or a for-profit organization, email list segmentation is essential for two primary reasons:
You can break out your email list into the following segments for your nonprofit agency:
Following are the ways to get started with email segmentation:
a) Make a list of local businesses in a certain location through a Chamber of Commerce membership. Also, get access to a staff directory. This kind of institutional knowledge will help build solid segmenting lists.
b) Track past donations or volunteering to segment them accordingly. You can also use donation software or internal donation-tracking spreadsheets to identify members of different segments.
c) Conduct surveys to get essential insights for segmenting lists.
Email segmentation for nonprofits is a way forward to improving their fundraising efforts. Nonprofit agencies must refine conventional email marketing to these segmentation practices to save their time and efforts with non-targeted messaging. Go beyond generic and expand the landscapes of your nonprofit organization with segmenting lists.
O-Bless from ONPASSIVE is the crowd-funding platform that helps offer financial assistance to various non-profit agencies. It enables the connection between different stakeholders to support multiple causes and bring the desired change.
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