4 Better Ways to Choose Your Digital Marketing Career in 2020

ONPASSIVE MARKETING

Do you want to become a successful digital marketer? Here are the best ways to pursue your digital marketing career. Click to know more.

Are you looking for a 360-degree digital marketing course to kick start your career? You are in the right place and read on. 

Digital marketing is the most changing trend than any other field; hence getting trained in professional courses is a lifesaver for marketers.

Why choose a digital marketing career?

Digital marketing jobs become on-demanding in almost every industry. Getting into the field is easy because the entry cost is significantly less; it needs experience and knowledge as the pre-requisites. After getting ample career experience, the salary curve moves up drastically. The following are the top positions for a digital marketing career.

  • Digital Marketing Chief
  • Digital Marketing Manager
  • SEM/ PPC Manager
  • SEO Manager
  • Social Media Manager
  • Content Marketer
  • Affiliate Marketing Lead

The individuals who are passionate about digital techniques and trends can reach the advanced levels of their careers. Here are the top 4 learning courses for future digital marketers, including pros and cons. 

#1. Advanced SEO Course

SEO and inbound marketing play a crucial role in making the content accessible to target audiences. A huge demand is rising for expert SEO professionals who are good at content, links, website management, and optimization. The SEO expert needs to be well versed at ONPAGE SEO, link building, web analytics, inbound marketing, and content marketing activities.

Learning Path:

  • SEO Fundamentals
  • Advanced SEO Techniques & Tools
  • Advanced Web Analytics
  • Advanced Content Marketing

#2. Masters in Digital Marketing

This course is 2 years lengthy training program and anyone can take this as a part-time course. It covers on-demanding video lectures, e-learning, and slide presentations. Also, this course includes the major segments mentioned below.

  • Digital innovation
  • Mobile marketing
  • Search marketing
  • Ecommerce
  • Service Management
  • Social Media Marketing
  • Consumers and communications

Specific pre-requisites register for this master’s course, such as a degree in marketing, commerce, or business and 2 years minimum relevant work experience or 3 years’ experience in digital marketing.

#3. Digital Marketing Nanodegree

Nano-degree program is suitable for graduates, and it’s a full immersion of learning on digital marketing. You can get to know a thorough understanding on the ecosystem of digital marketing while at the same, it provides an opportunity to learn in-depth platform-specific skills, and the course highlights include:

  • Fundamentals of marketing
  • Content strategy
  • SEO
  • SEM
  • Display ads
  • Facebook advertising
  • Google Analytics and Metrics
  • Email Marketing

This course acts as a self-study case to empower or refresh your digital marketing skills. If you need more flexibility and keen on budget, this course plays a prominent role in your digital marketing career.

#4. Specialist Digital Marketing Program 

This master’s program provides a comprehensive digital marketing understanding to empower the skillset. The key takeover of this program is covering content marketing subjects. You need to study and write exams on Google Ads, Google Analytics, YouTube, Facebook, etc. to finish this certification. This course trains on nurturing real-world issues and analysis. Also, this course doesn’t require any pre-requisites, but we need to have a great passion for learning the latest digital marketing exercises.

Learning Path:

  • Internet marketing
  • Digital and Sales Programs
  • Digital Analytics
  • Google Adwords

To build a dream-team that addresses real-world digital marketing issues, pursuing a course in any above digital marketing course greatly benefits your career.

At ONPASSIVE, we develop digital marketing and social media marketing tools to simplify and accelerate obtaining the results with ease. Learn more at our digital marketing category page.

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