In more than one way, Artificial Intelligence or AI has already made a powerful presence in digital marketing. As a segment of the digital marketing plan, content marketing is also getting blessed by the influence of artificial intelligence (AI) technology. The impact has been limited to just a few aspects, like content marketing strategy and content recommendations based on age, demographic locations, personal preferences, etc. There are many to be implemented within a few years from the growing collaboration between AI-powered content marketing tools and content marketers.
Today, we’re going to take a forward leap to see how artificial intelligence is transforming content marketing as well. From determining keywords to creating content strategies and optimizing and personalizing the content, this can be a thing of the past if you trust an AI machine! With so many modifications AI can bring us, we must take a comprehensive look at the complete impact of artificial intelligence on content marketing.
Artificial Intelligence and Content Marketing
Suppose you consider the amount of time a content marketing team consumes repetitive and mundane content research and creation activities. In that case, you will get to know how helpful it can be to manage all these tasks by machine intelligence. From determining keywords to researching and preparing blog post topics, creating excellent content, and scheduling social distribution, there are all kinds of tasks where artificial intelligence programs can play an efficient role beside humans.
Artificial intelligence is a proven approach to making machines more intelligent and sensitive to circumstances and emerging human requirements. No wonder AI operating alongside human intelligence helps to heighten human knowledge and capabilities. Artificial Intelligence is an umbrella word that includes multiple technologies with varying capabilities and levels of maturity. These technologies, such as machine learning, natural language processing (NLP), neural networks, deep learning, and natural language generation (NLG), can produce remarkable output with content marketing strategy and content creation.
Use cases for AI in Content Marketing
Now, let’s understand the influence of Artificial Intelligence on content marketing strategies with some particular use cases and examples.
Create a Smart Content Strategy
Most content marketers continue to listen to their instincts when coming up with a content marketing strategy. But human instincts, however insightful, can’t interpret an enormous amount of data. Artificial Intelligence tools that produce data-driven insights mitigate such human boundaries.
Scaling up content creation
Producing content instantly with AI-driven commercial systems is already possible. Composing an email and making a copy of an advertisement without active human engagement is already possible, too. Powered by Artificial Intelligence, these systems are evolving for long term copywriting responsibilities. It will have significant implications on the content marketing strategy of the businesses in the future.
AI to improve Search Engine Optimization
To gain the most out of the content concerning audience engagement, you must pay attention to SEO or Search Engine Optimization. Since major search engines like Facebook, Google, and other content platforms primarily depend on artificial intelligence, AI-driven processes can play a prominent role in optimizing content before and after the publication to guarantee better search results.
How can AI-powered systems support Job Search?
- Content topic suggestion
- Content research
- Brand compliance throughout assets
- Delivering contents based on user intent
Personalization of content
Originally, Artificial Intelligence was primarily used to make recommendations to the viewers based on what they prefer. We can see this under the product recommendations tab on Amazon or eBay and series recommendations on Netflix. Typically, Artificial Intelligence systems’ core energy will be a pillar to the future content marketing strategies. Most of these practices can learn about the audience based on user behavior, user activities, and user intent displayed in many forms.
It won’t be a mistake to declare that the future of content marketing is weaved with the AI-driven content marketing tools and evolving Artificial Intelligence abilities in content research, personalization, and creation. So far, Artificial Intelligence has taken great leaps in impacting and shaping content marketing and strategy. In the coming years, this impact will be far more potent with far-reaching outcomes.
To sum up, AI will not hamper the ongoing content marketing strategies or replace the human factor in them. Nevertheless, it would be smart to modify some of your existing strategies to make the most out marketing strategies powered by Artificial Intelligence. In short, we expect that automated content marketing powered by AI to put those tiresome, task-oriented jobs out of business operations and enable marketers and businesses towards the path of success that they have always dreamed of.