30 Sep 2022| ONPASSIVE
How Artificial Intelligence is improving Customer Loyalty
Loyal customers are the heart of an organization without whom businesses won’t survive. Customer loyalty impacts every aspect that is crucial in running a business and is also an important factor for business growth. However, keeping your customer coming back is not an easy job. It takes immense effort to keep them satisfied and stick with the company for a long term.
Artificial Intelligence, with its excellent capabilities, can play a significant role in improving customer loyalty. AI-powered solutions when used properly can reduce the customer churn and increase customer retention rate. In this blog article we will discuss in brief how AI can help enterprises to improve customer loyalty.
Customer-centric approach is the best way for an organization to remain favorite among the customers. When customers are understood well, it creates an opportunity for brand to communicate with them in the best way possible. Good communication enhances the trust and trust is the main aspect that leads to customer loyalty.
But the question is how to understand your customers? Incorporating Artificial Intelligence in your business system is the answer to this question. When you have a huge amount of customer data, Artificial Intelligence with machine learning capabilities can analyze it in few seconds and identify pattern in the data, determining the customer behaviour.
With information like customer purchase history, search history, dwell time and previous interactions can help you to comprehend their needs, interests and moreover the problems faced by them. This way, it enables an organization to know each customer, analyze them and develop proactive strategies to communicate in ways that they prefer. Meanwhile, AI can help you figure out the appropriate time and channel to interact with them. Overall, it helps brand to build trust among their customers and improve loyalty.
How do you feel about those people who understand your needs and acts according to it? We feel a positive connection with such people. Everyone loves to be treated well and valued. Same case implies to customers as well.
With the help of Artificial Intelligence, customer data is segmented. Segmentation helps you understand what your customer is looking for. Based on customer segmentation AI can automatically generate personalized recommendations and messages that are relevant to the customer.
According to reports, organizations that send personalized messages based on customer preference with receiver’s name can create a positive impact than push notification.
For example, AI can generate and send Birthday wishes to the customers by analyzing their data. Or if the price of a product in the cart goes down, AI can detect it and inform the customer about the drop. This tailored experience can make the customer feel valued and create a positive impact in their mind. Hyper-personalization is the key to convert your customers into loyal customers. And loyal customers act as the brand ambassadors of your company.
Wouldn’t it be amazing if you could earn 100 dollars just by spending 5 dollars? Rewarding customers is a kind of reinvestment from business perspective. When you reward your valuable customers with vouchers, give away and cash backs, customers may feel that they are also gaining while making transactions with you. It builds a positive relation between the customers and the brand. This can make them purchase from you again. However, it is not practical to reward each and every customer. We need to find valuable customers who are expected to stick with the company for a long term and also generate a high revenue. This is known as Lifetime value.
“Lifetime value, or LTV, is the total net benefit that a customer or group of customers provide a company over their total relationship with a company.”
Artificial Intelligence, with machine learning capabilities, leverages big customer data to predict the expected lifetime of each customer with the brand and the revenue that the customer is likely to generate in this lifetime. This helps organizations to identify valuable customers with high LTV and plan rewarding programs according that can make them feel special, improving customer loyalty. Rewarding programs is also helpful to retain valuable customers.
Artificial Intelligence has become a must have technology for businesses to grow in the market. AI and its components plays a significant role in improving customer experience and retaining them. It enables organizations to identify lifetime value customers who can generate high revenue for the business. It improves customer loyalty by building trust and increasing customer satisfaction rate with effective communication. Its hyper-personalized approach helps to convert customers into loyal customers. Overall, AI-powered solutions is improving brand image and maximizing revenue and productivity by improving customer loyalty.
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Tags: Technology Artificial Intelligence