Artificial intelligence (AI) chatbots have become a hot topic in the ecommerce business world. As more and more small businesses begin to experiment with this technology, they’re finding that it can be used to their advantage. Chatbots allow businesses to interact with customers in a new way, without the need for a human being on the other end of the line.
This makes it more convenient for customers and helps increase up to 83% conversion rates. Many online retailers already use chatbots to streamline the customer experience and optimize their marketing efforts. So how can you leverage AI chatbot automation in the ecommerce sector? Let’s explore:
What Is An AI Chatbot?
An AI chatbot is a computer program that can exchange information and solve problems related to ecommerce. With the wide adoption of AI in business, many retailers have begun to use AI-enhanced customer service and marketing channels to increase visibility, conversion, and revenue. AI-enhanced chatbots are often programmed to respond to questions and problems within one hour and provide feedback after completing the sale.
These bots can also help optimize the customer journey by proactively carrying out tasks such as tracking shopping cart contents and sending reminders before items are shipped. These AI-enhanced bots can automate many mundane tasks, such as creating a return policy for products, sending delivery reminders, and more. In essence, you can use AI bots as one-on-one customer service representatives who can help you resolve any questions or issues your customers might have in just a few minutes.
How To Use An AI Chatbot Automation In Ecommerce?
The two most popular ways to integrate AI chatbots into your ecommerce business are via voice and text. You can talk to your customers and solve their problems with AI voice technology. These bots can also use AI text technology to respond to customers without using a computer. Customers can type their query in the bot window and get a prompt with the needed information.
The bot begins the conversation with a simple question, “Hello, how can I help you?” or “What can I do for you?” You can then add instructions to the bot such as “Find me a Vince Walker shirt” or “I would like to see a discounted range of summer clothing.” The bot will then look for similar products and show them to the customer.
Benefits Of Chatbot Automation For Online Retailers
Voice-Controlled AI chatbots allow you to put a face to your customers’ problems. Having a video chatbot on the other end of the line can help your customers with questions or issues related to shipping, returns, or other critical areas of commerce. In many ways, AI voice and text chatbots make customer service experiences more personalized, especially when fixing issues caused by the customer’s location. Using voice and text chatbots can also increase brand awareness and sales.
Finally, AI bots can also help you get better insights into your customer base and what problems they’re having. For example, you can use the customer data you receive from your AI bot to optimize your marketing efforts. You can create new ads and send emails targeting your customers’ problems using the same data.
Ways To Use AI Chatbots In Your Ecommerce Business
Now that we’ve gone over what an AI chatbot is and how it can help boost your business, it’s time to look at how you can use these bots in your ecommerce business. To begin with, let’s take a look at how AI bots can improve the customer experience:
Email Marketing: Sending emails with customer problems can be difficult and time-consuming. Automating this process can save your customers hours of frustration and improve their shopping experience. For example, you could create a “How to return a purchase?” guide or a “How to check the status of a shipment?” guide. With AI chatbots for business, you can proactively send these emails, saving your customers time and effort.
On-Site Service: When a customer has an on-site issue, you might want to take the initiative and handle it yourself. However, doing so would require you to know the issue and the product or service in question. With an AI bot, you can create a task for the bot and let it handle the problem. You’ll have all the information you need to help your customer, saving you time and effort.
Negotiations: You can also use AI bots to help negotiate with customers. For example, you could use an AI bot to ask a customer for the product’s price and then offer to pay a lower price if the customer accepts. This gives you the ability to ensure that you don’t overcharge your customers, and it also lets you improve your sales funnel by proactively starting the sale.
Customer engagement: Chatbots can track customer behavior and provide insights into how customers interact with your business. They can also be used to measure customer engagement and help determine the best ways to improve it.
Improving conversion: Chatbots can improve conversion rates by providing more personalized and relevant content. They can also be used to gain customers’ trust by being more interactive and engaging.
AI chatbots for business can help boost your business by saving you time and money. In addition, AI chatbots can also improve the customer service experience and can help you get better insights into your customer base and what problems they’re having. To apply AI bots to your ecommerce business, you’ll need to integrate them into your customer service software. You can then use voice and text chatbots to proactively solve customers’ problems or send personalized messages based on the product or service the customer wants to purchase.
The possibilities are endless for using AI chatbots in your ecommerce business. There are many different ways that you can use them, so it is essential to understand the other purposes that they can be used for when you are designing your AI chatbot. If you wish to switch to an AI-based bot service, visit the ONPASSIVE website.