In this article, we will help you out with your next step to run a successful marketing campaign with the help of Google Adwords. It is the most essential tool in running successful marketing campaigns.
From this article, you will learn how to execute Google paid campaigns, by making your business rank higher for a few select keywords. Understanding how Google paid campaigns work will give you a better understanding on how to run your campaigns best.
What exactly is the definition of Google Adwords?
Google Adwords is an advertising service developed by Google to help marketers reach their target audience successfully with the help of Google ads. If you search for anything online you will see the paid ads at the top and the bottom, which are paid ads.
You will learn what are the type of ads in Google Adwords and how to utilise PPC ads to the best of their ability, to ensure that you meet your targets.
What are the type of ads in Google Adwords?
- Search ads:
The list of ads which appear, when a user searches for something on Google, and the ads which appear above the organic listing are called search ads. These ads are marked with the tag ‘ad’ for paid ads.
Some of the many factors, decide on which ad to display first and which play an important part in search ads are:
- Search term or keyword
- Relevance of ad copy
- Experience of the landing page
- Rate of conversion
- Score of quality
- Display ads:
These are the type of ads which appear on websites, especially if you are reading through an article or blog. There are many different factors based on which Google decides what kind of ads to display.
These factors are keywords, audience interest, managed placements etc. Some of the different criteria on which Google selects websites to place banner ads are:
- Shopping ads:
In case you are a retailer of products which your customers may like, you can utilise shopping ads for your products to appear on the search network.
- Video ads:
These types of ads help to better target with more reach to a wider audience. These ads are also measurable giving you an idea to measure the success of the ads.
- Universal app campaigns:
This kind of campaign is the best way to promote your mobile app across search engines, play store, display and YouTube. In conclusion, these are the different methods by which Google Adwords are useful to help in marketing campaigns. By successfully running and executing your marketing campaigns with the help of Google Adwords, you can ensure that your business ranks at the top. We wish you the best of luck for your marketing campaigns.