This is another article following the online marketing made simple series. In this article, you will learn how off-page SEO works and how it can affect your online marketing campaigns.
After learning about different metrics which affect the on-page SEO, that you can utilize to increase your website ranking and visibility, it is time to understand the functioning of off-page SEO and how it works.
What is the off-page SEO?
It can be defined as a metric which does not directly occur on your website and it is primarily used in generating traffic to your website and helps to improve your business as well.
Off-page SEO helps to bring new visitors to your website and customers who are interested in your business. This can be helpful to generate more leads which when converted can definitely lead to higher revenue being generated.
How does it work?
The trick to making off-page SEO is to write engaging, high-quality content and by building links with other websites. By getting relevant sites to link to your content and for building and creating trust.
How does link building affect your off-page ranking?
Search engines value link building incredibly high and this ultimately helps to determine how valuable the content is. Social media is essential for search engines to rank well.
Utilizing social media can help you get your business more visible, however, it is important to focus on social media efforts on engaging with your customers with the help of posts, images and links.
Is local SEO the same as off-page SEO?
If your business is local and you want
potential visitors and customers to pay you a visit, then you can try out
offline practices which work exceptionally well.
Local SEO involves promoting by word-of-mouth, which is the oldest form of marketing. When customers are happy with your product or service, they will usually post reviews of the product.
This form of third party reviews can be incredibly positive for your business, by getting more leads and potential visitors to your website.
What are some good off-page search engine optimisation methods?
- Social Networking Sites
- Blog Marketing
- Forum Marketing
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Baiting
- Photo sharing
- Video marketing
- Business reviews
- Local listings
- Article submission
- Social shopping network
- Answering online questions
In conclusion, off-page SEO works hand in hand with on-page SEO and can supplement the strength of your entire online marketing strategy. By focusing on techniques such as link building, branding and enhancing your website’s appearance to maximise your SEO efforts.