Predicting the future may seem like hard work. Still, there are very few things that have changed as significantly as social media. If you look carefully enough, you will see the trends and signs of creating a more significant impact, especially in the year 2020.
You can also find out what the latest trends and the buzz surrounding the signs. Social commerce is easily one of the hottest trends, particularly in social media! It’s set to have an even more significant impact in the year 2020!
Before we look into understanding the more significant impact of social commerce, let us first understand what exactly social business is and how it correctly works!
What is social ecommerce, and how does it work?
Social commerce involves selling products directly within social media platforms. Your main goal is to drive referral traffic from social media, a website, or an online store. The entire experience will happen without the customer ever leaving the social media website.
The entire process is much more streamlined, especially with implementations such as Chatbot checkouts, auto-fill payments, and delivery details. There are much lesser clicks and taps with social ecommerce, compared to the traditional e-commerce experience that occurs through a web store.
A vast majority of e-commerce channels aimed at the future and social commerce works more readily and easily than traditional e-commerce channels. It is mainly because channels like these are a natural extension of the existing customer behavior. Customers have transitioned from social to mobile due to its widespread content consumption and product discovery approach.
The facts speak for themselves:
- More people have spent their time on their mobile devices, and it has surpassed the time spent watching television.
- 30% of online shoppers are more likely to buy directly from a social media network, as it seems more trustworthy and credible. Some examples of popular social media networks are Facebook, Pinterest, Instagram, and many others.
- Social media messengers have an impressive and incredible track record of massively outperforming email marketing campaigns.
- Social media traffic, especially for online stores, has grown tremendously by 100% within the past two years.
How do you get started with social ecommerce in 2020?
Focusing on the most cost-effective products:
Right quality products that are incredibly cheaper are widely popular on social media platforms! We recommend using a strategic approach to understand what exactly is for sale on social media, and by starting with your best products, you are selling all the items that appeal to the most massive audience. It has proven itself to be quite resonant with all the fans. Once you sell your least expensive ones, then you are ultimately reducing friction between your customers. It is essential to understand how your audience will be suitable for purchase.
- Achieving the impossible with the right arsenal of tools:
Countless great options give you many great opportunities and messaging tools that will help you combine Facebook messenger and SMS campaigns to collect leads and convert them into full-time buyers effectively. It’s brilliant for you to continually try out newer features to measure it successfully from your accounts.
- Collaborating with influencers in building your community by sharing with products
Influencers and your community are the most powerful ways to direct your commerce efforts to networks such as Instagram and Pinterest. Many features allow people to tap into the frictionless buying experience of Instagram shopping easily.
- Measuring your strategy effectively:
Let’s get down to business; the ultimate goal of a social ecommerce is to guide customers through checkout ultimately. It can Cbe done in a myriad of different ways, primarily through great content and two-way communication.
By following all the steps mentioned earlier, you can make sure that you gain further knowledge into how to make your marketing campaigns a success. Emails can also help you start a relationship with your customers by guiding them in the right manner. Start with the simplest of email marketing campaigns, such as how many emails you can effectively capture. These will help you guide them to your particular social accounts.