Automatic Speech Recognition (ASR) Software

Today, most of the world’s population accesses the internet via smartphones and other mobile devices. Therefore, ensuring your website feels natural on small screens is more important than ever. You can implement automatic speech recognition (ASR) software to make this happen. This article will give you insights into how ASR can help boost your conversational interface on your website. With that in mind, keep reading for more information about automatic speech recognition, its benefits to your site, and strategies you can use to enhance it.

What Is Automatic Speech Recognition (ASR) Software?

Automatic speech recognition (ASR) is the process of converting audio speech recognition into text. To do this, ASR uses the same software used by the likes of Google, Siri, and Amazon to power their voice interfaces. ASR takes the audio your website or app generates, converts it into text, and then stores it in a database for future retrieval. ASR can be used for a variety of different functions. This includes automated customer support, voice-controlled navigation, voice search, and more. ASR can also be used to improve your site’s conversational interface, such as the smart reply feature.

The Benefits Of Using ASR

Improved Conversational Interface

Automatic Speech Recognition (ASR) software can help improve your site’s conversational interface. This is because ASR provides the ability to respond to user questions and queries with guiding prompts automatically. This can save you time by allowing your team to focus on more important tasks, such as handling client enquiries, rather than manually replying to every email or chat request. You can also use ASR to personalise your website. Your site’s content can be tailored to the user’s interests and preferences. For example, a person who signs up for a hotel booking site may receive a very different welcome message than a new guest.

Increase Engagement

ASR can help to boost content engagement on your site. This is because it enables you to create more interactive content with which your users can engage. This will increase the time users spend on your site and the number of clicks they make. In addition, it can lower abandonment rates. This is because it allows for more in-depth conversations between your users and your brand.

Visual Stimulation

ASR can be used to create more visual content on your site so that your content stands out more. This can be beneficial, making your content more interesting and engaging. You can use this to your advantage to generate more traffic to your site and increase engagement. Another benefit of incorporating ASR into your content strategy is that it can improve the way your content is absorbed. Using images in your content will make it easier for your readers to understand what you’re trying to convey. This makes your content easier to consume and understand.

Improved Data Security

ASR can be used to encrypt your user data. This protects your data against potential malicious attacks and hacking. As a result, you can also protect your sensitive data and maintain data integrity. Moreover, you can monitor access to your data to prevent misuse and data theft. Moreover, you can audit your data to confirm its accuracy.

More Interactive Content

ASR can be used to create more interactive content on your site, as it enables you to provide further information. ASR also allows you to personalise your content, as you can provide instructions, advice, or recommendations and let the user choose how to act upon them. For example, you can create a travel guide for your city to show everyone what to see and do within that city, but you can also show your readers where to eat and drink, where to stay, and what to wear, depending on their preferences. This is known as persona-based marketing and is a very effective way of marketing your product to individuals based on their preferences.

Strategies To Enhance Conversational Interaction With ASR

You can implement several strategies on your site using automatic speech recognition. Here are some examples of how you can use ASR for your conversational interface. 

  • Use Context Sensitive Commands: Context-sensitive commands are specific to the conversation’s context. For example, you may have commands relevant to the content your users are reading.
  • Offer Predictive Queries: Predictive queries are designed to predict what your users want to know or ask. For example, if a user is reading a blog post on product reviews, a predictive query may automatically suggest that they ask what other people think of the product. 
  • Create Conversational Interfaces: Conversational interfaces are designed to be more natural, personal, and conversational. ASR can be used to power more natural-feeling conversational interfaces, such as voice-to-text and visual elements.

Ways to Test Conversational Interfaces With ASR

There are several different ways that you can try out ASR on your site to see what impact it has. Here are some examples of ways that you can test ASR on your site. 

  • Voice Commands: Voice commands are a great way to test ASR on your site. This is because they let you experiment with different ASR features. 
  • Visual Assistants: Visual Assistants are image-based ASR software that can be used on your site. This is a great way to experiment with different features, as you can use them in a visual context. 
  • Speech Synthesis: Speech synthesis is a type of ASR where the software generates audible text. This is best suited to long-form content, which is best used for reading long posts or articles.


As artificial intelligence technology continues to develop, we will see more and more automation in our lives. Automation has the potential to save us time and make our lives easier. We must first determine what we can automate and how to utilize these automation tools. One of the most important things businesses can automate is their conversational interface. If your site responds naturally to human users, it will feel less digital and more human. This will increase your online customer satisfaction and retention.