If you are a business entity aspiring to grow and expand, you first need to establish your brand. You will need to reach out to potential buyers or inform a specific target market that you are now in business. Ultimately, you need to raise brand awareness to see your business growing.
However, brand awareness alone won’t be enough. You need to work towards enhancing your brand image. A positive brand image helps your target audience convert into loyal customers.
Following are some of the tips to build brand awareness and improve brand image:
· Start by building a user-friendly website
No matter how popular your business industry is, you must have an online presence with a user-friendly, fast-loading website. A great website helps you boost brand awareness. It gives users the ability to find out your brand and know more about your products or services. A company website often mirrors your brand value so the users can decide if you are a brand that aligns with their values.
You can use O-Create, an AI-powered website builder from ONPASSIVE, for developing a unique website for your business.
· Let customers find you online
After taking your business online through a website, now is a time to help your prospects find you. And getting high ranks through SEO or search engine optimization can help you get desired online visibility. SEO, a search algorithm, rank links as per the user’s search query.
Most traffic follows links on the first page of search results, usually those in the top three spots. Thus, if you want to drive sufficient traffic to your website, your links must capture higher ranks. But how do you improve your ranking?
Consider posting regular blogs on your website, thereby establishing yourself as an industry expert. For that, you need to offer valuable content regularly so that users keep visiting your website. This will eventually boost your brand image.
· Get creative with your brand awareness efforts
Increasing brand awareness is not a cakewalk. You will constantly need to hunt for new ideas. If you are unable to create desired brand awareness, consider collaborating with other brands, which is also called cobranding.
For example, if you’re a makeup brand, you can consider partnering with a fashion related brand. Such cobranding will help you increase your brand awareness, especially if you partner with a famous brand.
Besides that, consider offering a giveaway or a discounted product through different social media channels. Not just your followers but the new audience will also want to get benefitted from these attractive offers. Ultimately, you can expand your customer base and boost brand awareness.
· Get a help
If you are in your brand awareness journey in the initial stage, do not be hesitant to seek help from others. For example, you can consider selling your products on a well-established third-party site to boost your visibility. Thus, your target audience can find you, and you can build brand awareness.
Or, if you want to use your website to promote your store’s physical location, you can reach out to an SEO agency that helps you improve your visibility. However, you need to find an agency that specializes in your market niche.
For example, if you are a business in the fitness sector, opt for an agency that focuses purely on fitness-related businesses.
· Online advertising
Online advertising is inexpensive and highly targeted means of promoting your brand. It involves social media advertising and Google display advertising that you can opt for to create desired brand awareness.
While operating as a functional business entity, you must work towards building brand awareness. It doesn’t matter how efficient your products are; all your efforts can go in vain if your target audience doesn’t know that you exist. Explore various ways described in the blog to develop brand awareness, enhance brand image. Thereby, foster your business growth.