How to Create A Fully Functioning Marketing Calendar?

marketing calendar

Hi there!

In this article, we will be taking a closer look at the marketing calendars and how to create a fully functioning calendar. ONPASSIVE specializes in creating tools which create a marketing calendar, which is capable of addressing your goals as a business.

Most of the times marketing calendars are incredibly difficult to use, as they are not to be designed as a marketing calendar tool. However, there is a plan for creating a marketing calendar which definitely works. Some of the different ways a marketing calendar can work are:

  1. PDFs:

PDFs are an excellent tool for printing a free editorial calendar template can be a great way to start your planning. Getting a digitized version can be great as it is much easier to update, with changes which may be constant.

2. Excel:

Excel is a great marketing calendar template from the Content Marketing Institute can help to start a digitised version. It can be difficult to get your team on the same page, due to accessibility issues.

3. Google Docs & Calendar:

These are great resources for creating a fully functioning marketing calendar and are great for setting up your marketing calendar.

What are the different steps in creating a marketing calendar?

  • Turning your marketing strategy into creatable content: 

Helping to turn your marketing strategy into content, which can be validated. Knowing your audience is an essential component of creating your marketing calendar and can help you to stay in touch with the needs of your customers.

The major steps involved in creating a marketing calendar are:

  1. Creating your content
  2. Sharing it with the audience
  3. Measuring what’s working
  4. Learning to create and what to share
  5. Planning content according to your best-performing projects
  • Allocating responsibility to your team members:

When it comes to creating your own marketing calendar, it is essential in looking into the various roles of your team members. Some of these rules are:

  1. Team lead or strategist
  2. Editorial director
  3. Graphic designers
  4. Curating content
  5. Content manager
  6. Analytics expert
  7. Managing the site

As these are the people, who will help you plan, create and share the content according to a specific marketing strategy!

  • Defining the theme of your topics:

You must also plan out a marketing calendar based on certain themes and this helps them to look at a calendar which connects topics, for covering their audience. It is one of the first steps in creating your marketing calendar and getting the theme is the best option.

The core themes are simply the things that can be found on the home page as well. It is also one of the main navigational elements to your website.

  • Prioritizing marketing projects:

Content marketing should be a priority especially in generating more sales, as it is what matters in the end! The buyer’s content should be high on your priority list and should always be at the top of your sales funnel.

Inbound content must always be a priority and the aim should be at the top of it all. Planning content on your marketing calendar can help to make purchase decisions based on focusing content at the top of the sales funnel.

  • Planning content on your marketing calendar:

This is the final step in your marketing calendar and works perfectly well for managing and organizing all of your marketing. Having an editorial calendar works incredibly well for managing blogs to organize all of your marketing.

Planning actual pieces of content for targetting specific keywords, which your audience uses. This is a great tool and you can plan content out for a week, month or even a year!

In conclusion, these are the steps to creating a fully functioning marketing calendar! We hope you found this article useful in strategising and creating your own marketing calendar.

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