SEO Friendly URL Structures

Digital Marketing Strategies & ORM

1225 Views
14 Sep 2022
10 Min read

How To Create SEO-Friendly URL Structures For Better Ranking?

The internet came with many benefits, like many other things. But one major downside is that on the internet, nothing is permanent. If you want to stay ahead of your competition on search engines, you must create a SEO friendly URL structures that will make it easier for search engines to find your content.

Why Do Website URL Structures Matter?

URLs are one of the most important factors when it comes to Search Engine Optimization. A URL can help your website rank better in search engines and can also be used to direct users to your content. This article will explain why URL structures matter and how you can create SEO-friendly URLs for better ranking. 

URLs are a huge factor in search engine optimization (SEO). A single URL can make or break your website. That’s why it’s so vital that you choose an SEO-friendly URL structure for your pages.

There are three main types of URLs for your pages:

Internal Links – These are links from one page on your website to another page on your site. For example, if you link to a specific product in your store on one page, you can also use the same internal link on other pages.

Organic Links – These are links from a search engine to your website. They’re crucial for SEO because they help rank your website higher in search results. This is where you want to ensure you have an excellent, descriptive URL structure so that these links will be of good quality.

Internal And Organic Links – These are SEO-friendly URLs that include the page you linked to within their URL paths so that it can be found on Google search results even when the link is internal or organic.

How To Create SEO-Friendly URL Structures?

Creating SEO-friendly URL structures is one of the most critical steps to improving your site’s ranking. Following simple guidelines ensures that search engines make your URLs easy to remember and index. 

Here are the essential tips for creating SEO-friendly URL structures:

1. Use short, memorable URLs. Try to keep your URLs under 30 characters long, and make sure they are easily readable by humans. This will help make your site more easily accessible by users and improve its ranking potential.

2. Use relevant keywords in your URL structure. Ensure that each topic covered on your site has a corresponding keyword in the URL structure. This will help increase traffic from search engines and boost your rankings.

3. Use descriptive anchor text for your links. When you submit a link to an article or blog post on your site, include natural language that accurately describes what that content is about. This will help improve click-through rates (CTRs) and boost SEO rankings.

4. Use 301 redirects when necessary. If you make any changes to the URL structure of your site, be sure to automatically create 301 redirects so that old URLs still work correctly.

5. Link to high-quality content. You can use keywords in the anchor text for links to other web pages with high-quality content for backlinks. The more sites linking to your site, the better your rankings will be from search engines.

6. Insert keyword variations into your URL structure and make sure that you have a sitemap. This will help improve SEO rankings because it shows search engines how good the site is on all different keywords and how many posts they have.

7. Use descriptive title tags on every site page so that search bots can quickly determine what each page is about.

8. Include proper meta descriptions in HTML tags on every site so search bots can determine what each page is about.

9. Create a contact form on your website so people can contact you with suggestions and questions about your business/product/service.

10. Include relevant images of your product or service in every single post inside your blog posts and pages.

11. Include relevant internal links to other pages on your site within each post inside your blog posts and pages so that search engines can quickly determine where to take the reader next.

12. Make sure that you have an up-to-date style sheet file in the root directory of your website so that search engines can quickly determine what type of page is displayed inside your website.

13. Make sure that each post and page on your blog is unique and unique content is added to your blog posts and pages daily.

14. Create a neat, clean, simple, and informative home page on your website so that visitors can easily find what they are looking for at your first glance at your home page.

15. Highlight important information about yourself or your business/product/service on the front page of your website by adding text and images to it so that people will have a better idea about your business.

16. The home page on your website should contain information about yourself or your business/product/service, like your company name, the location of the company, pictures of yourself and other employees, photos of your product/service, and a contact form.

17. Visitors to your blog will come across different topics depending on where they are coming from because few blog owners want all visitors to read their blog at once. Some people might visit your blog more often than others, so you must post two or three types of articles for each visitor’s type.

18. Make sure that people can comment on the posts in your blog so that visitors can interact with you and provide feedback. If you don’t give people a chance to comment, you are shutting out people that can help you grow your blog.

19. The best way to measure how many people visit your blog is using Google Analytics. This free program will tell you how many hits came from, where, when, and for how long.

20. Create a page on your blog explicitly dedicated to links that will allow viewers to get other related websites and links that will take them to third-party companies such as Amazon or eBay.

Examples Of Great And Poor Url Structures

URL Structures that Rank Well

URL Structures

Creating optimized URL structures for search engine ranking is essential if you’re looking to rank higher in search engine results pages (SERPs). Here are a few examples of URL structures that have outperformed others in the past: 

1. https://www.example.com/category/blog/ – This URL structure includes a category name and a blog post title, both keywords rich. This effectively displays your content across multiple channels and attracts more leads from search engines. 

2. https://www.example.com/blog/?p=123 – Including query parameters within your URL structure can also help improve your ranking. By including the parameter “p=123”, you’re telling Google that this post is about keyword 123. This can help you rank higher for related queries and increase website traffic overall. 

3. https://www.example.com/posts/1 – Another great way to rank high with URL structures is by using posts as your primary focus instead of individual pages or posts. By adding “1” at the end of your URL, you’re telling Google and other users that this specific post is the first in your series. 

4. https://www.example.com/category/home-improvement – You can also include categories within the end of each URL, such as “category/home-improvement.” This great way to leave room for more categories by adding more elements after “category/.” 

5. https://www.example.com/products – Adding products into your URL structure allows users to find resources like this: https://www.example.com/products/Iphone.

Tips For Making a Better URL Structure

When creating a URL for your website or blog, it’s essential to ensure it is optimized for search engine ranking. Here are a few tips for creating SEO-friendly URL structures:

Use Lowercase Letters And Numbers: The most critical part of a URL is the domain name, so make sure to capitalize all letters and numbers. This will improve your website ranking across all the search engines.

Use Hyphens Instead Of Spaces: When combining words into a URL, always use hyphens instead of spaces to keep the URL easy to read and remember. This also helps to improve your site’s ranking in search engines.

Use Short, Clear URLs: A long, complicated URL can be complex for humans to remember and type in correctly, impacting your site’s ranking in search engines. Try making your URLs as short as possible while providing helpful information.

Use The Right Domain Name: When choosing a domain name for your website or blog, ensure it is keyword rich and includes the correct suffix (.com, .net, .org). This indexes your website at the top of search engines.

Conclusion

A website ranking lower than your competitors after spending hours working on it can be very frustrating. It’s essential to ensure that your URL structures are SEO-friendly to improve your ranking and attract more visitors from the search engines.

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