Algorithmic bias in Artificial intelligence is a widespread issue. You may recall hearing about biassed algorithm instances in the news, such as voice recognition failing to detect the pronoun “hers” but recognizing “his,” or facial recognition software failing to distinguish individuals of the race. While it is impossible to eliminate prejudice in AI, it is critical to understand how to decrease AI bias and actively prevent it. Knowing the training data sets used to develop and evolve models is key to avoiding bias in artificial intelligence systems.

Only 15% of firms rated data diversity, bias reduction, and global scale for their AI as “not significant” in our 2020 State of AI and Machine Learning Report. While this is admirable, just 24% of respondents considered impartial, diversified, global artificial intelligence to be mission-critical. This implies that many firms still need to make a genuine commitment to eliminating bias in AI, which is not just a sign of success but also a need in today’s environment.

AI in business algorithms are generally assumed to be impartial since they are designed to intervene where human biases emerge. It’s vital to remember that these machine learning models were created by humans and trained on data collected from social media. This raises the possibility of incorporating and increasing existing human biases into models, preventing AI from really functioning for everyone.

Examples For Bias In AI:

Even giant corporations can face difficult situations, with severe ramifications for their reputation and end customers regarding prejudice.

  • Recognition Of Facial Expressions

For example, take face recognition software; researchers found that standard algorithms had a 34 percent greater mistake rate when recognizing darker-skinned women than lighter-skinned males. Depending on where and when face recognition is used, the ramifications for this form of prejudice are extensive.

  • Recognized Speech

You’ve engaged with speech recognition artificial intelligence technology if you’ve utilized a voice-to-text service or a voice-commanded virtual assistant. Regrettably, these algorithms still have a more challenging time comprehending women than they do males. Women (and persons of color) are underrepresented in the data used to train these algorithms, resulting in lower accuracy rates for the latter. This influences purchasing decisions from a simple financial standpoint since, after all, who wants to buy technology that doesn’t understand them? This is why it’s critical to utilize training data that represents all of your end consumers.

  • Loans From A Bank

Banking is another example of artificial intelligence bias. Some banks utilize lending algorithms to assess the financials of potential borrowers and estimate their creditworthiness. If the algorithm is trained without bias on historical data, the system may learn that men are much more creditworthy than women. Historically, social prejudices resulted in more men being granted loans than women. If you ignore who’s represented in your data, you run the danger of creating an AI in business solution that doesn’t operate equally for everyone.

It’s worth noting that firms don’t usually seek out to create biassed models, and bias can creep in unintentionally at any point during the model development and deployment process. As a result, it’s critical to be cautious about prejudice throughout your project.

Strategies For Preventing AI Bias In Your Models

  • Define And Restrict The Business Issue

When you solve too many cases, you end up with an unmanageable number of labels spread across an unwieldy number of classes. To begin, narrowly describing an issue will assist you in ensuring that your model is operating correctly for the specific reason you designed it.

  • Structured Data Collection

For the same data point, there are frequently numerous correct opinions or classifications. Your model will be more adaptable if you collect their viewpoints and allow for valid, often subjective, conflicts.

  • Assemble A Diversified ML

We all offer unique perspectives and ideas to the office. People with various backgrounds — color, gender, age, experience, culture, and so on will naturally ask different questions and engage with your model in different ways. This might assist you in detecting issues before your model is put into production.

  • Consider All Your End-Users

Recognize that your end-users will not be identical to you or your staff. Empathize with others. Recognize your end consumers’ diverse backgrounds, experiences, and demographics. Avoid artificial intelligence bias by anticipating how individuals who aren’t like you will engage with your technology and the issues that may occur as a result.

  • Include A Variety Of Annotations

The more diversified your perspectives are, the larger the pool of human annotators. This may significantly minimize bias, both at the first launch and when your models are retrained. One approach is to tap into a worldwide audience of annotators, who can offer a variety of viewpoints and support a wide range of languages, dialects, and geographically detailed information.

  • Test And Deploy Feedback In Mind

Models seldom stay the same throughout their lives. Deploying your model without a means for end-users to provide input on how it’s doing in the real world is a common but costly mistake. Opening a conversation and feedback forum can help you keep your model performing at its best for everyone.

  • Use Input To Enhance Your Model

You’ll want to keep reviewing your model, not just based on consumer input, but also by having independent individuals audit it for modifications, edge cases, biases you could have overlooked, and so on. To increase your model’s performance, make sure you collect input and offer it your own, iterating toward better accuracy.


To sum up, as we improve in detecting AI bias spots, we should reorganize the rules for determining the fairness of human judgments and feed as many datasets as possible into the system to eliminate bias. So, if you wish to integrate AI in business, contact the ONPASSIVE team.