How to Design Confirmation Emails to Improve your Email Marketing Efforts

Confirmation emails are one of the crucial aspects of email marketing and act as a powerful tool for businesses to get more customers and increase conversion rates. Confirmation emails are the emails sent by businesses to their customers when they complete a purchase with their brand. 

The primary purpose of sending confirmation emails is to verify the completed action of a customer or client and usually include the order number, a quick thank you message, and the order summary.

Confirmation emails are a crucial part of a business irrespective of the industry. They are created or designed for customer reassurance and to reach clients at the vital stage of their journey with your business.

Types of Confirmation Emails 

Different emails are sent for different purposes, and Businesses send confirmation emails for the following reasons :

Order Confirmation- this is sent after a customer makes a purchase and includes the detail of the order with an expected delivery date.
Booking Confirmation- this email is usually sent when a client books a hotel or a flight ticket or any other kind of reservation.
Shipping Confirmation- sent when a clients order is shipped and includes the order summary.
Newsletter Confirmation- sent when a user signs up for your newsletter.
Appointment Confirmation- sent after booking an appointment for some purpose with the relevant details.

The confirmation emails also include relevant links to valuable resources for the particular event or purpose.

Why are Confirmation Emails Important for Businesses?

Confirmation emails are automated messages sent by businesses that directly end up in the recipient’s primary inbox. These emails are more likely to be opened than ending up in the spam folder. Confirmation emails usually consist of critical information about a customer’s purchase and the order shipping information and have higher click-through rates compared to other types of emails.

Confirmation emails are very crucial for businesses as they play a key role in increasing brand awareness. Furthermore, with the changing trends in technology, AI-based companies such as ONPASSIVE rely on AI-based email marketing solutions to enhance their customer experience. 

ONPASSIVE O-Post, for instance, is a one-stop solution to enhance the overall email marketing campaign and reach customers with bulk and automated emails. It simplifies the email marketing process with easy integration and email message automation. In addition, ONPASSIVE O-Post is a highly secure tool that mainly focuses on excellent customer support and accurate email delivery to clients and customers.

These emails are crucial for businesses because they help to:

  • Establish and Start a conversation with customers 
  • Track valuable customer data 
  • Communicate with customers at critical sales funnel points 
  • Differentiate your brand from competitors 
  • Use CTA to boost conversion rate

Email Marketing Tips for Creating Better Confirmation Emails

The following are few email marketing tips that helps businesses to design and create better confirmation emails to boost their marketing efforts:

Optimize your Email Subject Line

A subject line is the first thing that grabs peoples attention when an email is sent. The confirmation emails are the emails that most people wait for. The marketers need to take advantage of this fact and make extra efforts to make the email’s subject line more interesting. 

Personalizing email subject line plays a crucial role in grabbing the readers attention and can increase the effectiveness of the marketing.

Make a Good Impression 

Marketers need to provide clear information about the customer’s order and provide contact information in the email for any customer support if required. It is also essential to update the clients or customers if there any delay in the shipment or delivery. 

It is imperative to start a conversation with the most concerning issue or information and then confirm. Making a good impression with customers is vital to be successful in your marketing efforts.

Include Crucial Details 

All the relevant information that a customer needs to know regarding their order must be included while sending emails to confirm their purchase. 

  • These details include:
  • The order number
  • Payment information and the bill summary 
  • Explanation of tracking and shipping 
  • Images and description of the products or services
  • Expected delivery date and 
  • Contact info for the customer support and further assistance 

This provides customers with a clear picture of their order from your business.

Keep Everything On-Brand 

From the design to the copy, all the elements of the email should include elements of your brand, such as your brand logo or colours, which helps recipients figure out the email is from your brand just at a glance. 

The colour scheme, logo and information presented in your confirmation email needs to catchy and easily understandable by the readers and differentiate u=you from the competitors.

One of the key email marketing tips is to present information to customers that are favourable for marketing your brand, products, or services, providing customers with more value. Adding an actionable CTA button at the end of the email will be an added advantage for marketers to succeed in the email marketing campaign. 


Confirmation emails are the primary type of emails that most customers often look forward to. Therefore, marketers and companies need to make sure they appealingly create these emails to differentiate them from other promotional emails. Experimenting with email template, body copy and images are a great way to make these emails more exciting and attract more customers to your business.