Social crowdfunding campaign best serves the people who need financial support. Through this campaign, one can reach out to a massive audience to support a social cause. What could be the source to promote the campaign? Email marketing serves as one best source to execute this.
Emails have to be built effectively to catch user attention, and the content has to simple and effective. Let us explore the various email marketing tips.
Email Marketing Tips
The subject line has to be catchy and must enable the user to get into the details. Once dzone, as the user goes through the content, it should sound exciting and engaging. Appealing design templates aid this.
Globally the world is facing financial crises, and the needs vary. Place your problem genuinely to tune the user’s mind to donate the amount, whether large or small. For instance, consider a person suffering from a rare disease. Create a short description of the disease, its impact on human systems, and how the world faces its consequences. While parents heartfelt words can be put forward to create a more significant impact. Place a short video depicting the practical difficulties faced by an affected person.
While talking about the technicalities of email marketing, introduce an unsubscribe button to know the interested contributors. On priority, the emails database has to be set up. Based on which sending customized and personalized emails have a greater chance of click-through rates. Statistics reveal that mobile’s usage percentage is high. So, one needs to prepare email content that is compatible with mobile devices.
Choose Your Circle
The social crowdfunding campaign will positively start if it is done among friends, relatives and close associates. Who could best serve other than them during any crises? Send them an email initially, and later ask them to forward them to their close associates. This way, the chain is built quickly, carrying the message across various people globally.
Build Trust And Confidence
We usually tend to skip the email received from strange persons. So, how do we expect a social crowdfunding campaign to gain funds from such sources? Initially, a trust has to be built. Our cause being honest try stating your contact details, business, website details, locations details and much above one’s photograph that is likely to derive more trust compared to mere content.
Call To Action
In the end, the user should be clear about what to do next. One should not be perplexed to initiate the following action. Therefore, a clear call to action has to be defined so that the user will execute the next step quickly. Providing a link to access or asking to specify one’s email address serve as some call to actions.
Last but not least, do not forget to thank and update the people who have been a part of its social crowdfunding campaign.
We have known how Social Crowdfunding Campaign proves effective with practical email marketing tips. When it comes to implementing the strategies, if one can take the help of the tools, it not only makes our work easy, at the same time, it generates greater productivity. ONPASSIVE’s O-Post best serves email marketing requirement.
Are you seeking a platform that helps you with social crowdfunding campaign’s strategy and implementation? ONPASSIVE O-Bless is a tool built to meet the essentials of the crowdfunding campaign. Get connected to the donors and the benefactors across the globe with the help of the tool. The platform better serves the startups to reach globally.