If you want to accelerate your business growth, you need to have an informative and attractive website in place. But having a great website is not enough. To survive and flourish in the online landscape, you need to get your website ranked high on search engines to attract good traffic. If you rank low in the search results, it’s difficult to get the targeted traffic.
So, what should be your next step to get the desired traffic?
There are two ways to attract traffic – run paid campaigns or try to increase organic reach of your website. Increasing reach organically is the most effective way of getting sustained traffic. According to research, over 51% of all website traffic is driven by organic search, and over 40% of revenue comes from organic traffic.
Before finding the ways to drive organic traffic, let’s understand what is organic traffic.
What is Organic Traffic?
Search engine traffic means the visitors who land on a website by clicking on search results leading to the website. Organic traffic is the visitors that you get through search engines like Google, Bing and Yahoo. Such traffic comes to your website from unpaid resources because your site has a high rank on these search engines.
Don’t Just Go for Search Engine Optimization, Optimize for Targeted Audience Too
Before publishing your content, you need to understand who are your target audience. Try and develop educational and informative content resonating well with your buyers, to improve your SEO. The pain areas of your targeted audience need to be addressed through your content and you must use the keywords they use in search queries. This will help you increase organic reach of your website.
Use Long-tail Keywords
Don’t just focus on the most popular keywords in the market. It’s also important to use keywords relevant to your products and services to improve organic reach. Search engines will automatically identify your website or blog in due course, helping your site achieve high rankings and making it easier for your customers to find you on the web.
Engage with your Audience through Impactful Content
Developing content that encourages your targeted audience to engage with you is necessary. If you can make your audience not only like or comment on your content but also share and tag them will help you gain more following without investing in advertisements.
People will never do so if you don’t engage with them. You get more engagement by responding to their comments or giving shout outs for using your hashtag on social media and other platforms.
Don’t Underestimate the Power of Hashtags
In this digital age, social media platforms play a pivotal role in increasing organic reach through hashtags. So, use proper hashtags related to your products or services to flood your website with organic traffic. For instance, if you are a cloud solution provider, you can google ‘top cloud service hashtags in LinkedIn’ or you can manually search the keyword ‘cloud’ and in the hashtag section and find several hashtags with post count in millions. Research says hashtags used in millions of posts possess a minimum of 10 – 20 thousand followings.
Have a Mobile Version of the Website
Over 65% of the netizens prefer to research and order products or services from mobile devices. You cannot afford to lose such a huge audience and must have a mobile version of your website. It allows you to enhance target audience coverage several times, boost sales and subscriptions.
To Sum Up
Appropriate search engine optimization, social media optimization, content optimization, competitive analysis, and usability improvement are the priority tasks to increase organic reach. Apart from increasing organic traffic, the right implementation of the above-mentioned tips will provide you a long-lasting result, an increase in sales, and an influx of potential customers.