With the success of eCommerce, the internet has become a premier spot to sell products. However, with the rise in competition, today’s eCommerce business owners need a way to stand out from the crowd. This article will share some helpful ways to improve your eCommerce sales by taking advantage of Google AdWords, also known as paid ads.
What Is Google Ads?
Google Ads is a program that allows you to place ads on websites across the web. You can have a target audience based on their interests, location, or behavior. This means that your ads will appear only on websites that are relevant to your target population.
Additionally, since Google Ads is connected to your Google account, you can track how many clicks your ads receive and see what keywords are driving traffic to your website.
How Much Does Google Ads Cost?
One of the most effective ways to increase online sales is Google ads. However, they can be costly to set up and maintain. Here’s a look at how much Google ads cost, based on your website’s traffic and budget:
- Basic Google ads: $0.50 per click (Average)
- CPC (cost-per-click): $0.70 per click (Average)
- CPM (cost-per-mille): $2.00 per 1,000 views (Average)
- PPC (pay per click): $3.50 per click (Average)
Google AdWords are sold on a cost-per-click basis. This means that the more you pay for a click, the more you’ll get back in return. Your mileage may differ depending on your website’s traffic and budget, but these are a general guide.
For instance, if Google ads cost $0.75 per click and a $1,000 ad drove 1,000 clicks to your website, you would earn an additional $750 in revenue for that ad alone. Since Google’s AdWords interface is what marketers use to advertise on Google search results, it’s vital to have an understanding of how these ads work before you set up campaigns.
How To Increase Your eCommerce Sales Using Google Ads
Google Ads is a compelling and efficient way to increase your eCommerce sales. You can use it to target specific demographics, locations, and interests and run ads on particular websites. When you create a campaign, you can also choose how much money you want to spend each month.
You can find many helpful tools and tips on Google’s website, including how to set up your account, create your first campaign, and track your results. Some of the most valuable tips for increasing eCommerce sales through Google Ads include the following:
1. Identify Your Target Audience
Before you start advertising with Google, you must first identify your target audience. You can do this by analyzing your present customer base and segmenting them into demographic groups (e.g., age, gender, etc.). When you understand who your potential customers are, you can start targeting them with ad campaigns based on their interests.
2. Set Budgets And Goals
Before running ads, it’s essential to set budgets and goals. This helps you determine how much money you’re willing to spend on each campaign and what final results you hope to achieve.
In general, smaller budgets are typically better when it comes to Google ads. This is because the cost-per-click (CPC) rates are lower than with other online advertising platforms. However, don’t hesitate to raise your budget if your results indicate that more resources are necessary to succeed.
3. Choose The Right Ad Networks And Keywords
Once you’ve identified your campaign goal, the next step is to choose the right ad networks and keywords. You’ll want to use a variety of different ad networks to create a diversified campaign that includes different types of ad networks.
Bid Networks – From this category, you can select Google AdWords, Bing Ads, Facebook Ads, and LinkedIn Ads.
Landing Page Platforms – Selecting landing page platforms will help ensure your ads provide visitors with what they’re looking for.
Social Media Platforms – Social media advertising includes Twitter and Facebook campaigns. Choose the platform that offers a cost-effective way to reach your target audience.
Email Marketing – This category is where you’ll select email marketing platforms. Choosing email marketing platforms will help ensure your campaign is optimized for sending emails to your visitors.
Other Advertising Platforms – This area will allow you to select any other advertising platform that might interest you.
4. Target Demographics And Locations
One of the best ways to increase your eCommerce sales is to target specific demographics and locations. For example, you can target people in your area who are likely to buy products related to the topics you write about on your blog. Or you could target people who have recently bought similar products online. You can also target people geographically or those who have specific interests.
5. Choose The Right Campaigns
When you’re creating a Google Ads campaign, be sure to choose the right type of ad. You can run text ads, image ads, or even display ads. Each ad has a different purpose and affects a different audience.
For example, people are more likely to click on text ads that include helpful information. But they’re more likely to click on image ads if they have something specific in mind, like a particular product.
6. Run A PPC Campaign
PPC is short for pay per click because when someone clicks an ad, they pay for that click. The click price depends on the ad type and how much the advertiser is willing to pay (i.e., PPC).
For example, Google AdWords typically charges $0.04 per click but can charge up to $1 per click if you’re willing to pay more. The number of clicks you receive doesn’t matter as long as you communicate a call to action in your ad copy and also show people what they need to do next on your website or blog.
This allows them to securely buy your product or service without being confused about whether they’re making a purchase or not.
7. Add a Call To Action
Before you start creating ads targeting the right demographics, be sure to add a call-to-action button in your ad copy. This helps people understand what they need to do next (like sign up for your email newsletter) and can improve the performance of your ad campaigns by increasing clicks and conversions.
Increasing your eCommerce sales through Google Ads can be a great way to boost your bottom line. Not only will you be able to drive more traffic to your website, but you will also be able to increase the amount of revenue that you are generating.
By following these simple tips, you can start driving more sales to your eCommerce business by converting more visitors into buyers.