The new generation of technology has changed how people communicate and how businesses operate.Consumers have evolved to expect information from various sources before purchasing a product. Brands must adapt to these demands by implementing strategies that improve their sales processes. One of the most popular new methods in this area is influencer marketing.
The term social media influencer has recently become a buzzword in marketing, although influencer marketing is not a new concept.
What Is Influencer Marketing All About?
A person with a fair number of social media followers promotes your product and lets their millions of followers know about it. Brands have benefited tremendously from the charisma and power these people, known as influencers, have within social networks.
The influencer primarily posts positive messages about the brand, and followers interact with and comment on the promoted products. But which is better: using a nano-influencer or a macro-influencer to promote your brand? Let’s make a comparison.
The Increasing Demand For Micro & Nano Influencers
Within influencer marketing, macro-and nano-influencers have emerged as distinct categories. In theory, the idea was to link a brand or company with someone who had more than 1 million followers on one of the social media platforms (macro-influencer).
However, it did not take long for this concept to evolve into nano-influencers. This category includes people with fewer than 10,000 followers on social media.
Effective Ways To Use Micro & Nano Influencers To Grow Your Business
Working with nano-influencers is becoming more appealing to brands because, despite having fewer followers than macro-influencers, their interactions with their followers are more personal, resulting in a more loyal following.
Nano-influencers can be very useful if you want to increase the popularity of your brand.
The following are a few of the advantages of working with this group in order to promote your business growth:
- Affordable Collaboration
Working with macro-influencers is generally more expensive than working with nano-influencers. They will cost more because they are more popular. A nano-influencer will be a good fit for your budget if you are just starting with your brand. It’s even possible to come to an agreement on a working relationship based on a product exchange for advertising.
- Enhanced Brand Visibility
Nano-influencers can increase your brand’s visibility, which may seem counter-intuitive given that they have fewer than 10,000 followers. They have more time and resources to devote to social media.
- Greater Trust And Commitment
Micro and Nano-influencers can interact with their followers more closely than macro-influencers, resulting in greater trust and commitment. Because there are fewer followers, it is easier for the influencer to communicate with them directly. Their messages and comments are read and responded to.
This is critical because it increases brand trust. Followers value authenticity, which nano-influencers can deliver more quickly and efficiently.
- They Are Content-Specific
Nano-influencers, on the whole, have more niche followings because their channels focus on specific content (cooking, fashion, sports, among others). Their followers are more likely to be interested in very specific content, which helps determine whether or not it is appropriate for promoting your brand or product.
Tips To Find The Right Nano Influencer For Your Company
Just any nano-influencer cannot advertise your brand. Despite the large number of nano-influencers, finding one is not difficult. However, it is critical to understand how to select the best option.
The following are a few tips and recommendations for brands to find the right nano influencer for your company:
- Demonstrate Your Knowledge
To work with a nano-influencer, you must first become acquainted with them. Begin to follow them. Examine their posts to ensure that they are relevant to your company and the image you want to project.
- Examine Your Target Audience
The majority of nano-influencers concentrate on a specific type of content. Make sure you’re the right fit for your target market.
- Check If They Collaborate With Other Brands
This is critical because an influencer’s collaborations with other brands should not conflict with your product’s marketing. For example, if you run a vegetarian restaurant, you might not want to work with a nano-influencer who promotes steakhouses.
Influencer marketing will undoubtedly develop further and become more refined in the future. Micro- and nano-influencers, in particular, should expect to create stronger relationships with audiences and become more ingrained in strategic marketing planning.
This is an exciting time for big brands looking for new and creative ways to engage. At least on a scalable and measurable level, influencers are as close to the consumer as one can get.