Social media marketing is currently one of the most popular trends of digital marketing. With the growing popularity of social media platforms, these channels are quickly becoming crucial for digital marketing and provide significant benefits for companies to reach a broad group of customers worldwide.
Therefore, social media marketing is currently considered one of the most efficient ways that boost business growth and success. As a result, establishing social media presence has become vital for organizations to establish a strong brand identity and increase their brand awareness.
Some of the crucial benefits of promoting your brand through social media include:
- Cost-effective way of promoting your business
- Improved brand awareness for your organization
- Enhanced engagement with your customers
- Increased customer satisfaction rate
- Marketplace awareness
- Increased website traffic for your business
- And improved SEO rankings
This way, social media plays a key role in making your business powerful and helps communicate your brand messages to the customers by actively engaging with them. Therefore, it has become a crucial aspect of digital marketing.
Social media stories are currently the most trending form of media, and most people are now enjoying watching these short videos or pictures compared to larger forms of content. These stories usually appear at a different place than the regular social media feed and are currently used by many companies as a part of their content marketing strategy.
Tips To Enhance Your Brand’s Social Media Stories
The following are few interesting tips that help improve your brand’s social media stories:
- Have An Understanding Of Attention Spans
With the changing dynamics of audience consumption and interest in social media posts, marketers must consider users’ convenience when creating their social media stories.
An average human attention span lasts for about eight seconds. Therefore, brands need to create short and crisp videos with exciting content to hold the audience’s attention.
- Make Use Of GIFs And Augmented Reality
Including GIFs and experimenting with augmented reality is a great way to make the content of your social media stories more attractive to the viewers. By utilizing the power of these elements in the content of your stories, audience attention can be captured in a matter of seconds.
Therefore, brands need to focus on using Augmented Reality in their stories in order to make them unique content that adds creativity to their stories.
- Tease Viewers With Upcoming Projects
Another tactic that can be used in social media story content is to include glimpses of upcoming events, product launches, or project details to your viewers. This allows the audience to be updated about your brand’s happenings but also helps to keep them interested In your brand.
In addition, you can also update your audience about frequent updates about your company and countdowns about upcoming events.
- Add Closed Captions To Your Stories
In order for your stories to be more accessible, it is always essential for brands to add closed captions to your stories. This is a great way to enable viewers to understand the story without needing the sound or listening to it.
Captions have always been crucial for social media, and in the case of social media stories, they are especially useful in a sound-sensitive environment. The close captions allow users to understand the content more easily.
- Keep Your Content Fresh And Engaging
Almost eighty percent of social media users tend to watch stories regularly. Therefore, marketers need to ensure they don’t share the same stories or content every day.
Brands should ensure they post fresh and engaging content in different ways to help your viewers understand your company better while building a personal relationship with them. In addition, you can also make your stories interactive and engaging by posting Q&A options, conduct polls or surveys, and sharing behind-the-scenes videos.
Social media stories are one of the most consumed forms of social media posts today, and brands can use the tips and tactics mentioned above to make their stories more appealing and interactive.
Conclusion
Stepping up the social media game is crucial for brands with the increasing popularity and demand of social media channels and content in the current competitive market scenario. As a part of their digital marketing efforts, marketers should make sure they create interesting content in various formats to engage viewers with their brand.
