How To Use Social Media For SaaS Marketing?

SaaS is a cloud-based service that operates remotely and has no physical presence. Hence, Social Media’s influence on SaaS is high as the targeted audience is more likely to be on social media. Also, it helps connect with them at a deeper level.

SaaS products are continually evolving, both refining existing features and adding new ones. Consequently, there is a lot of competition in the SaaS sector. The key decision-makers of the organization are seeking various effective means to execute SaaS marketing.

 Your business thrives with a social media presence.

The statistical report of Global Digital 2019 has stated that 3.48 billion users are already a part of social media, with one million users joining the internet every day. This shows the businesses’ necessity to focus on social media. If you prove you are not social, then growth chances will diminish.

Providing your targeted audience to connect with you directly through social media is a great idea to go with. This helps to establish a one-one relationship to meet their interests.

Let us move on to know SaaS marketing efforts.

Information gathering :

Optimize the online platforms to participate in debates and meetings to showcase your products. Seek the advice of the best target groups, who can share their experience about the advantages and disadvantages of using the product.

Create interest

Be an active part of social media groups, Q&A sites, blogs, comments, and forums. If you provide good responses on these platforms, the traffic to your site increases significantly.

Understand your audience

Implement buyer personas to understand your audience better. A better buyer persona considers the background, demographics,  goals, challenges, hobbies, interests, disinterests, the greatest fears, etc., of the individuals.


Retargeting is an effective inbound marketing method for SaaS. The right implementation of it will lead to increased sign-ups. Individuals who have gone through free sign-ups are the most applicable for implementing retargeting. Additionally, further interaction with them turns easy with the contact information available. Retargeting must also focus on newcomers. For this, the social media platforms work fine.

Prepare compelling ads

Improving your image quality and defining the right call to action in your ads is a better option. Gaining perfection in the first attempt is not practical. However, with some repetitive effective ad creation, the results prove refined.    

Free trial  

Promotion require significant efforts. As part of this, distributing free samples will help people experience the advantages and disadvantages. Significantly, Social media provides various promotional procedures.

Product testing

Queries are the natural output of using a  product. Right answers at the right time help retain the existing customers. Studies reveal that the cost towards gaining new customers is almost five times that of retaining existing customers. So, the necessity to test the product and ensure it is error-free is significant. If not, an organization might build a bad reputation and lose the existing customers.

Create awareness

Statistics prove that an average person spends about 3 hours on social media platforms. This shows how social media requires to be optimized to connect with people. The more you create awareness, the more you grab customer attention.

From a business perspective, the platform enables you to add product information in the bio section of the business profile page to help users know about your business values and services without much effort.

Demonstrate how your product works:

After the users look at your product, they wish to know how it works and how it will resolve their issues. So, if you create videos demonstrating the product’s functioning, users are most likely to try your product.

In line with this, social media platforms have a great scope to appealingly promote your videos.

Conclusion :

SaaS social media marketing and SaaS services are appreciable, for they enable remote access to produce efficient results. The sources generating SaaS services should be availed for any organisation’s benefit.

To meet such significant essential, ONPASSIVE, an AI-powered organization, provides a SaaS product, O-Counting, to meet the organization’s financial needs, and ONET, a social networking platform to effectively promote your business.