Videos are generally attention-grabbing due to the images and the motion pictures. The essence drawn through images sense more meaningful and understanding to the viewer compared to the text. 

YouTube is the popular means to upload videos for the world to watch for. Businesses are suggested to create short and compelling videos conveying business ideas. Also, an influential talk proves impressive. Gone are the days where one needs to strive to gain reputation or promotion for their creative work. 

YouTube serves as a creative source to upload one’s creativity. At the same time, revenue generation also happens with it. 

YouTube marketing is readily available for businesses to gain global recognition in a concise duration. Let us explore more about video content marketing as part of YouTube marketing.

YouTube Marketing 

Video content marketing goes along with YouTube marketing. Images and graphics cannot stand alone. They project the video essence only through compelling content, including captivating writing style, information, and as if going through a storyline.

Below stated are some of the YouTube guidelines for the businesses trying to make their mark in the market:

Create a Channel Reflecting Your Business Brand 

Businesses have their objectives and goals. A channel name that reflects business aspirations must be defined. Each of the videos that come up with the channel name must reflect the business brand and reputation. 

Create a channel icon. Especially businesses are recommended to use the company’s logo as the channel icon. 

Give a short description about the channel, stating what the business is into and state about upcoming videos. Channel description serves as an essential factor, as SEO considers it for rating the channel’s ranking. 

How is it that the newcomers come to know about your channel? Businesses need to create a short promo or a trailer video reflecting one’s business ideas. Including advertisements is not suggested as users tend to divert from the necessary aspects and might even lose interest and focus. 

YouTube Video Content Marketing

Videos generally include a compelling video title, Thumbnail tagline, taglines and video description. For your video to turn up in the YouTube search results or google’s search page, this metadata must be defined strikingly. 

Video Title: The foremost thing any user looks into is the video title. So, the titles must match the keywords. A proper study of the most used keywords can help to define the appropriate keywords for the video title. Also, do not forget to limit the video title to 60 characters. 

Thumbnail Tagline: Thumbnail tagline is the image title that shows up in the list of the videos when a user searches for any specific video. These taglines obviously gain user attention. So, it is necessary to define a short and effective thumbnail tagline.

Video Description: Usually, about 100 characters of video description is visible to the users. The remaining content is shown when clicked on show more. So, it is prominent to write down the initial two lines of the content captivatingly to read more.

Taglines: Taglines are the write-ups that show up in every video slide. These are usually short. 4 to 5 valuable and relevant words can make up an effective tagline. Also, the sequence of the taglines must depict a storyline from first to last. This way, the video content turns engaging. As a result, more users show interest to subscribe to the videos and wait for the further videos. 

Best Screen Capture Tool For Best Videos

ONPASSIVE’s O-Capture is a specially designed screen capture tool that helps record videos and images for an unlimited period.

Consider what is necessary, remove the unnecessary content and mould the captured images and videos according to one’s choice. The product supports customization to give about more satisfactory customer experience. Significantly, the voice over feature can generate a more enhanced experience. 

O-Capture can facilitate YouTube marketing. Gain the best advantage of the product. 


Shooting videos and uploading on them YouTube has turned simple with the use of smart devices. Gain recognition for your creative work worldwide through effective YouTube videos through O-Capture