Email marketing has a greater possibility of higher returns when compared to the other online media channels. This is evident from the numerous businesses that depend on email marketing to reach out to their target audience on a daily basis. Email marketing is a great way to stay connected with your customers and build on the relationship with them.

Be it the promotion of a new product or service or the just an attempt on polishing up the relationship you have with your customers, email marketing can boost your business stand by many degrees.

With the multiple tools that are available online to assist in email marketing, many businesses now turn to this option to reach out to bulk audiences. By 2022 it is estimated that there will be about 4.3 billion email users across the world. This gives very business a huge customer base to take advantage of.

New Age Marketing

There are numerous email marketing software’s and applications that can minimize the efforts that you put in email marketing while also maximizing the end results. 7 leading email marketing software’s that have made a name for themselves in the market due to their effectiveness are:

  1. Zoho campaigns
  2. Mailchimp
  3. HubSpot Email Marketing
  4. Campaign Monitor
  5. SendinBlue
  6. MailerLite
  7. EngageBay

Advantages of Email Marketing

There are numerous advantages that come with this relatively traditional mode of communication.

Cost Effective:

Email marketing is one of the most cost effective modes of communication or campaigning due to the ease it offers in getting through to a huge number of customer base at a time. With a huge number of agencies offering databases of email addresses of prospective customers or users, businesses can direct their efforts in getting their marketing campaigns on a roll.

Continued and Real-Time Conversations:

Email marketing gives you the ease of actually building on the relationship that you have with your customers. You can keep your customers updated with the various upgrades and offers that you as a business have for your loyal customers. This lets you have a continued conversation with your customer building the trust that you have earned.

Personalized Mails:

With advanced features in various email templates you can now send in enhance the experience that give your customers. With the receivers name and details of the organization that he is related with gives you an upper hand on drafting a more personalized email improving the presentation of the email and the value that you offer.

Easy to Use Analytics:

With email marketing you are able to easily run trackers to understand the open rates and the engagement levels that you have had. This helps in getting a clearer picture of how effective your email marketing campaign has been and you can plan on your next strategy based on the outcome of the campaign.

Targeted Campaigns:

Targeted email address databases allow you to reach out to the audience as per your requirements. Be it the users of your products or a competitor’s you can get the database as per your specifics and run your campaigns. Geo targeted databases also allow you to target your campaign to the audience of a particular area be it local or on a global level.

Improve Brand Awareness:  

Unlike social media, email gives you a greater space to talk about your brand. Where in social media you are limited to the number of characters that you put in, the length of the videos and links that you share, emails gives you the freedom to portray your brand better creating greater brand awareness.

Automation in Sending Bulk Emails

Automation in the email marketing platform makes it easier to send out bulk emails with the name of the recipient. The various templates present simplifies every task at personalizing the emails and hitting the right note.

Conclusion

One-on-one marketing is very crucial for any business as it lets you showcase your business in a detailed manner. Email marketing gives this scope where you get the opportunity to create an effective brand by reaching out to the crowd that matters.

Emails that are targeted give you the opportunity to build relationship with your customers that can impress and last for long. It is time that you took advantage of this option and built on it to let your business grow further.