Big Data, a serious shift toward rapid experimentation, is the need of the day for most firms who are interested in reaping its potential benefits and constructing a wise and clear path to the changeover. 

Big Data has been the topic of discussion for a few years and is a method for businesses to acquire large amounts of data on their customers in order to deal with that data while respecting customer privacy and adhering to ethical guidelines.

Rapid Experimentation in Practice

Because of the market's fierce competition, many adaptable enterprises have been compelled to adjust their business models and implement numerous innovations in order to stay afloat. Many companies have been pushed to migrate towards the concept of Big Data and quick experimentation through Big data application development due to highly competitive markets and daily meetings with new competitors in the market. 

To increase their credibility and market edge, organizations nowadays must stay smart, innovate faster, ensure greater trust, and make wise judgments, such as going with Big Data application development. 

While many firms believe that going all out with Big Data is the best way to deal with the pressures of a competitive market (which is increasing by the day), the outcomes are not worth giving. 

However, to build Big Data adaptability, one must use the method of rapid experimentation, which entails a combination of processes such as hypothesis development and building, testing, perfect analysis of results, and optimizing the entire concept so that Big Data analytics proves to be the turning point for organizations with a firm belief in it.

Experimenting With Big Data Strategies To Succeed

Adaptable businesses test and experiment with their offerings (products, services, and connections) frequently and have excellent discovery capabilities. There's a no better approach to speed up discovery than to include Big Data into your strategy; the trick is to do so with purpose and zeal. It would be best to create an organization that explores big data: with high volume, velocity, and variety to substantially boost adaptability.

Volume- A Wealth Of Options 

High volume (exabytes), high velocity (real-time data streams), and high variety (video, audio, and unstructured content) are all hallmarks of Big data, and your approach to experimentation should be no different. 

To begin, you should anticipate a large number of tests going at any given time. Experiment with the product (or service)/market combinations; progressive organizations are also experimenting with processes, value chains, and strategies (i.e., the method of no strategy). 

To hedge your bets, you'll need a large number of tests; there's no way to tell what will work. Therefore you'll constantly require experiments in your innovation funnel. The ideal approach to do this is to split up into different teams to focus on other ideas and assign everyone the task of coming up with new ones.

 Velocity- Rapid Execution 

The standard sales funnel sparked the concept of an innovation funnel. Similar to how prospects travel through a sales funnel to become customers, you should have a swarm of ideas that flow through a pipeline to finally become offerings. 

The difference between a sales funnel and an innovation funnel is that you have considerably more control over how quickly ideas become goods or services with an innovation funnel. Your experimentation method must be incredibly quick in the spirit of Big data. 

 Variety- The Spice Of Innovation 

Variety is always considered the spice of life, and it is also considered the spice of innovation. If you stuff your innovation funnel with tests with the same theme, but the theme isn't working, you've just made a bad problem worse.

Consider the variety of products and services you could offer, as well as the potential markets they could serve, and make sure you have a solid mix at every stage of your innovation funnel. Don't forget about relationships, which are essentially free services. If client loyalty is a part of your corporate strategy, you'll need relationships that are at least as important as your product and service considerations.

However, before you begin experimenting, you must first determine your strategic driving force, as your driving force is the source of your competitive edge. A corporation with a products-offered driving force, for example, creates exceptional items and tests them in markets that could benefit from them. 

A corporation with a market-driven driving force, on the other hand, has a deep understanding of a specific market and is constantly experimenting with products or services that would benefit its customers. So, while variety is desirable in your innovation funnel, you also require the structure of a driving force to ensure that you remain faithful to your mission and vision.


Adaptable businesses that use Big Data to gain a competitive edge expand on Big data concepts in both content and presentation. Adaptability is based on rapid experimentation, and Big data analytics is the best secret to rapid experimentation. Your innovation funnel should be filled with a range of ideas that are fast evolving into the product, service, or relationship offerings at any given time.