13 Aug 2022| Cloud Based Technology & Micro Services
How Web Push Notifications Help Engage Audience
Web push notifications or browser notifications are alert style messages that slide or pop up in the top or bottom corner of your desktop screen. It offers the website visitors to stay updated without installing the app. Through a website or a web app, content can be sent to the users.
Web push notifications only work when the user has opted-in to receive these notifications. These browser push notifications are supported by Firefox, Safari, Chrome, and Opera. It is also to be noted that iOS does not support web push notifications yet. All you need is a click from your visitor that they agree to receive your web notifications.
Here are a few reasons why a Business needs push notification for their website.
Why do Marketers use WPN?
It is used to re-engage visitors with Push notification, and to build and retain its viewers. Media is another sector of marketing that uses Web Push notifications to Re-engage with their targeted audience. It helps in the timely flow of information where users can subscribe by clicking an allow button. Digital Marketers, Editors, Retargeting experts and SEOs enjoy using web push notifications to drive massive traffic to the website.
Here are the communication channels used by E-commerce
When can WPN be triggered?
One can send web push notifications at a scheduled time through these types of notifications.
Web push notifications have gained immediate attention in recent times as it Re-engages with the targeted audience effortlessly and is essential to run an E-commerce business.
It reduces the cost factor and gives the ability to send push notifications without investing in an app. Altogether, push notifications is a significant channel for E-commerce as it gives websites the power of instant communication through websites on all devices.
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