B2B marketing

Internet serves as the best means to find solutions for various problems. Usually, the sales happen by performing deep research over the internet. This being said, don’t you think if businesses take a proactive step to provide solutions prove fetching. Of course, but how can this happen lies the question. The answer lies with intent data. 

What is intent data?

A user might be seeking solutions for specific concerns. On the journey, the user goes through various web sources. In the meanwhile, the user journey is tracked with the help of the cookies. Such tracking of the user information helps gather intent data.

Intent data helps to know what kind of information the user is trying to find out. What factors contribute to collect the intent data concerning one’s businesses? Let us brief them below:

B2B marketing intent data 

Pay attention to the user reviews: Users respond with some feedback concerning a product or a service. They might also express interest to avail themselves of additional services from any specific business. Such information must be preserved for immediate or future dealings with the consumers.

Blogs consumption: Blogs reflects organizations growth, development and aspirations. The more attention the user pays to the business blogs, the more likely are the chances to make business sales. So, it is essential to come up with effective blogs.

Digitalized technologies: Digitalization paved the way for many modern technologies. One such result is infographics. A compelling infographic can speak a thousand words. 

The complete analysis of the user activities can be represented as visuals to understand things better with their usage.

Knowing competitors: While seeking to know about the product or services, the users keeping browsing about the available services in the market. Continuous track of the user’s access contributes to intent data. Thereby, a B2B marketing strategy can be built to stay ahead in the race.

Intent-based Email marketing campaigns

Emails are the primary means for B2B marketing to stay connected with the consumers. Knowing user’s interests and requirements lies significantly to conduct an Email marketing campaign. Sending emails with pertinent information based on user specifications promotes interest and engagement. Consequently, business sales are built. 

Adopting flexibility means sending Emails to gain applause instead of sending standard emails on a timely basis, knowing the user’s intent lies significantly. For instance, specific topics interest some users while some other topics would be the choice of others. So, sending emails according to the interest can be referred to as an intent-based Email marketing campaign.

B2B marketing campaigns can be executed by gaining an idea about some of the actions performed by the target audience, which could include the following:

  • Latest marketing trends sought for
  • Keywords usage while seeking some information
  • Most trusted sources or publications used for reference
  • Search for competitors products and services
  • Some of the top influencers to whom the audience pay attention to

All these help to know the most sought activities of the users.

Sources enabling Email marketing campaigns 

Don’t you think a tool that can best understand the user’s intent prove fetching? Of course! ONPASSIVE’s O-Post acts as an effective Email marketing tool to better know the user’s intent. 

O-Post supports simple UI enabling the generation of simple and straightforward content. So, be ensured of posting only the right content with O-Post. Thus, the click-through rates are improved. Moreover, the tool enables customization and ensures that the emails do not turn spam. 


The results that turn out with intent data are impressive. B2B marketing conducted on its basis can bring about fruitful results. The time, effort and money spent prove worth with intent data. 

Email marketing can have a new meaning with intent data. Leveraging ONPASSIVE’s O-Post can generate the best Email marketing campaign for your businesses.