25 Sep 2022| ONPASSIVE
Improving Marketing Strategies Using Virtual Reality And Augmented Reality
Consumer needs and expectations increasingly drive today’s markets. People’s desires alter as technology improves, and brands must adapt to accommodate those shifts. When it comes to generating sales and enhancing brand value through mobile devices, AR gives you another tool in your toolbox.
Virtual reality and augmented reality are growing trend in marketing and sales that allows businesses to provide clients with new experiences while utilizing the convenience of their mobile devices.
Consumers interact with companies and make purchasing decisions through mobile, which has become one of the most critical media kinds. When it comes to generating sales and enhancing brand value through mobile devices, Virtual reality and augmented reality gives you another tool in your toolbox.
Augmented shopping experiences are one of the fastest-growing retail concepts. Customers have always wanted to try items out before buying them. This sales strategy’s effectiveness is demonstrated through fitting rooms, cosmetic samples, automotive test drives, and other related concepts.
Prospective buyers can use augmented reality to model and try on makeup, apparel, and a variety of home-related products without contacting them directly. AR does away with the necessity for a large physical inventory by allowing customers to try on or sample dozens, if not hundreds, of different items to discover the one that best meets their needs.
As more organizations grasp the benefits of AR, the number of augmented reality applications in this field has already begun to grow. As one might expect, Facebook has been eager to lead the way in AR applications. Its augmented reality service allows consumers to digitally try on makeup and accessories and see how they appear before purchasing them. Potential customers could try virtual sunglasses with their device’s camera in the first Facebook AR advertising.
The cosmetics sector has been excited about adopting augmented reality in recent years. Brands such as Sephora, L’Oreal, and Perfect Corp have formed partnerships to allow their consumers to try on cosmetics virtually. Consumers nearly always need to appraise a specific beauty item by modeling it themselves, so augmented reality is beneficial for online cosmetics sales techniques.
A virtual fitting room or dressing room is another area where AR has the potential to shine. When shopping for clothes, changing rooms is an unavoidable evil. Customers must haul heaps of garments to the dressing room, while employees are continually obliged to restore discarded things. Furthermore, when it comes to allowing clients the opportunity to try on apparel, a store’s inventory is restricted.
Customers can access a digital library of clothing items with the press of a finger in the augmented reality changing room, which eliminates most of the effort. Topshop and Timberland have been at the forefront of developing AR fitting and changing rooms to provide their consumers with a virtual experience to assist them in selecting apparel products.
Businesses can add a digital component to their physical venues and products by using augmented reality. Customers can scan a product or object to activate an augmented reality experience that provides more product information or a brand-related experience.
AR’s use in this area spans many businesses and markets. StubHub, for example, developed an augmented reality software that allowed users to experience a 3D representation of the stadium where the Super Bowl was held. Fans were allowed to visualize the field from several seats to select the best one for them.
To digitize the experience of exploring one of Starbucks’ coffee shops, the company has turned to augmented reality. Users can use a scanner to access a virtual shop tour, which provides additional information to enhance the physical location.
Hyundai and Mercedes have both adopted augmented reality technologies in the automotive business. Hyundai was the first to develop a driver-assist augmented manual, and Mercedes has pushed this concept even further. Mercedes owners may use the ‘Ask Mercedes’ function, which combines an artificial intelligence assistant with an augmented reality interface to answer various questions.
Augmented reality might take branding materials like business cards and brochures to the next level by incorporating a virtual component. Users can use their mobile devices to scan printed goods to access features that provide more information and methods to contact the company.
For example, a user can scan a brochure correctly to bring up a video showcasing a particular component of the information, giving the brochure’s static text a dynamic element. On the other hand, a business card can employ augmented reality to display several contact choices, allowing the user to contact the company with a single click, whether via email, LinkedIn, or phone call.
Creators of AR-enhanced branding materials can incorporate dynamic virtual components into the text, increasing engagement.
Indirect sales and marketing strategies can potentially benefit from augmented reality. While past Virtual reality and augmented reality applications focused on a direct method for increasing sales, AR may also improve the brand’s status.
If done well, creating an innovative, unexpected, or fun augmented reality experience may generate a lot of publicity for a company. Because most people are unfamiliar with augmented reality, a well-designed AR experience will elicit conversation and create lasting memories. People favor a brand that keeps them pleased and satisfied, so exposure and goodwill from customers can pay off in the long run.
A Pepsi commercial set up at a bus stop is an excellent example of leveraging augmented reality to generate attention. Pepsi provided consumers with an augmented reality virtual window that ran along the bus station’s wall. Within the AR view, users were treated to the sight of a raging tiger, UFOs, and robots on the loose. Pepsi managed to spark conversation and boost its brand by providing an augmented reality experience to break up the monotony of waiting for a bus.
Uber has already followed suit with a similar campaign in Zurich, developing augmented reality experiences for its riders and collecting over one million views on Youtube.
Companies may earn millions of dollars in earned media by implementing techniques like these. An augmented reality campaign can be the differentiator in a crowded market that allows a company to stand out from the crowd and generate long-term buzz and recognition.
Virtual reality and augmented reality are poised to change the B2B customer/vendor experience in various ways. The tug-of-war between customer expectations and the restrictions of what a vendor can realistically supply has long been a part of the B2B sales process. AR can make a massive difference across the whole sales process.
Creating dynamic sales presentation content is one of AR’s most important ways to increase B2B sales. Consider a salesforce with a digital device that allows them to access bespoke augmented reality applications that provide a virtual 360-degree view of their product lines. In the former approach, salespeople were given pamphlets and flyers and sometimes a PowerPoint presentation. It’s clear who has the upper hand in terms of sales.
Using augmented reality sales tools, customers may see and interact with things in as much depth as they like, from a high-level overview to a deep study of individual components. Augmented reality gives customers more access to the information they need to decide by bringing the product into the conference space.
When dealing with customization possibilities, AR is also a huge help. Customers, on the whole, want as much personalization and individually personalized products and solutions as possible. It’s not always straightforward for vendors to manage those requests.
Customers can use augmented reality technologies to engage in their products’ design actively. AR can act as a link between the customer’s expectations and the vendor’s ability to pay. This information can then be digitally transmitted in real-time to the vendor, resulting in a smoother feedback chain that leads to customers receiving precisely what they want and sellers delivering it.
When it comes to post-sales service, AR has a comparable outsized influence. Customers are frequently forced to rely on user manuals or online knowledge repositories, which are ineffective or difficult to traverse. This can cause client dissatisfaction, leading to them leaving their business elsewhere.
Customer service augmented reality solutions are only beginning to take shape, but the early results are promising. Augmented reality can make customer service more dynamic and responsive, from AR guides to the possibility of remote tech assistance via AR.
Virtual reality and augmented reality are much more than a fad or a new gaming frontier. It is predicted to be one of the driving forces behind sales and marketing innovation during the coming decade. Forward-thinking organizations will improve the experience they provide their customers with AR, resulting in more business prospects and sales.
So, if you wish to know more about virtual reality and augmented reality, contact ONPASSIVE team.
Implementation, and management, we are here to accelerate innovation and transform businesses. Contextual marketing is a modern marketing strategy to communicate the correct message to the ...
Tags: Technology Artificial Intelligence