Influencer marketing is a type of marketing in which businesses collaborate with online influencers to market their products or services. It is the most established and popular form of online marketing in recent times.
Influencer marketing is in the form of a content-driven campaign. It involves celebrities and makes use of online influencers who may not be so familiar offline.
Brands mostly engage influencers to spread the word about their products through sharing content, related to the brand or their product and lead the audience towards the brand and make a purchase. Influencers almost become the ambassadors of the brand and influence people by sharing regular updates and news about their products.
The beauty of influencer marketing is that these influencers connect well with the audience and easily promote your brand and create brand awareness among your target group. The audience relates to them so well that they even shape their thoughts and views according to how the influencer thinks and shares through social media posts.
With influencer marketing, brands can have multiple benefits and can reach a large number of audiences.
Critical Marketing Tools to find Influencers
The following tools help to reach top social media influencers and bloggers who are best suitable to promote a particular brand.
Followerwonk enables you to search for new influencers, compare influencer rankings, performances, followers and many more. With Followerwonk, you can also analyze accounts to understand what kind of content is working to reach a considerable following.
Buzzsumo is a paid tool to find influencers. With this tool, you can search on YouTube, Instagram, Twitter or Google to see industry leaders. You can type the niche area influencers on the search bar, and this tool provides you with a list of top influencers in that field.
3. Alexa’s Audience Overlap Tool
With Alexa’s Audience overlap tool, you can find websites that share your target audience. By typing a well-known name of your industry, you get results of many other words that share your audience. The additional advantage of this tool is that it also enables you to check their Alexa rank and overlap score.
Based on the keyword in the search field, this tool shows you the list of top influencers. Keyhole is a straightforward tool to use and helps you get data on the number of followers each influencer has and the engagement they share with the audience. You can also understand their post activities, how often they post content and so on.
Klear is a smart tool that helps you find your target influencers with your market and location. It mainly focuses on audience demographics, niche topic, social channel and others.
The marketing tools mentioned above help you to find the most influential people.
You can also find influencers on social media just by noticing a blue tick or blue badge next to their name, which means they are verified people and influence social media platforms.
Using hash tags related to your industry or using keywords on social media also helps you reach top influencers related to your industry.
A well-planned influencer marketing campaign enables you to reach your goals and target audience more efficiently and get significant results for your brand. Many leading brands are using influencer marketing to promote their brands well.
It is the most common type of marketing strategy, followed by many businesses. Using the right marketing tool helps you find the best influencer for your brand in your niche, and the influencer helps boost your brand visibility, drive traffic to your brand and websites, and increase sales.