social media Marketing

Social Media has undoubtedly turned into a prominent source for users for social interaction and business promotion. Many people have been using it, which has enabled businesses to create a business Social Media page for promoting business ideas and creativity.

Social Media Marketing

Though there are various significant means of business promotion, Social Media Marketing has gained an edge over others. Let us see how.

Social Media Marketing can be defined as the execution of marketing practices across various Social Media platforms appropriately to drive traffic and user engagement. Social Media platform allows the users to understand business products better and gain their credibility.

Business startups are always willing to establish a good customer relationship and maintain it for a lifetime. The first impression being the best impression, businesses must be unique and innovative to gain user attention.  

Whatever platform you choose, the ultimate goal of it is to make user’s happy and satisfied. The same thing applies to Social Media too. So, appropriate stories, speeches, live examples, videos, articles, GIFs, images, influencer talk can be included depicting the business ideas.

Why is Social Media important for businesses?

People mostly tend to browse Social Media to know about any business updates due to the vibe it has created. Users actively participate on this platform to comment, appreciate, criticize, and even suggest that helps the general public to know about the business services and the quality they offer.

One is sure to miss out on a creative edge over others if one does not have a Social Media page. Statistics have revealed that about 71% of people recommend businesses to family and friends if they have a good impression about the business updates on the Social Media platform.

Social Media serves as an excellent place for businesses to gain a better insight into customers. In view of the intelligent work happening worldwide, every innovative business must invest in Social Media to create a mark in the market.

Benefits of Social Media Marketing

The earlier notion of using Social Media for driving traffic is no longer the only purpose. The present day time shows how Social Media enabling two way conversations. Social Media chatbots have emerged to help this happen

  • Ad creation: Social Media can drive users through an effective ad campaign. With the massive competition in the market, how is it that users come to know about the possibilities available in the market? Showcasing the business ideas as a video can genuinely influence users.
  • Customer relationship: Social Media can build stronger customer relationships. Usually, people leave their remarks as comments. Users show interest in those businesses which value user comments by working to realize them.
  • Enhance conversions: Social Media comes with some of the effective options to generate leads and conversions. Give away campaigns, videos, ad campaigns, opt-in emails are some of the effective means. Herein, opt-in emails seek the user’s permission for the user’s email to be added to the email list. Conversely, Opt-out emails do not consider any permission and therefore considered spam.
  • Compelling content: If the Social Media content proves compelling, users undoubtedly tend to approach your business and convert into loyal customers.
  • Cost-effective: Creating a Social Media page does not include any cost. Moreover, the cost of creating an ad campaign is economical. If the ad campaign runs well, then the return on investment is relatively high.


Social Media has proved its mark for promoting businesses. Due to the varied advantages the platform supports, businesses are seeking its support for business upliftment. Businesses have seen growth in revenue with the usage of Social Media platforms.

How about businesses seeking support to optimize Social Media platforms. ONET, a social networking platform of ONPASSIVE, gives a beautiful social networking experience. O-Dit is ONPASSIVE’s product built to create compelling posts. It is a graphic editing tool that converts images or videos lively with beautiful captions and increased attractiveness.