5 Jul 2022| Marketing
Key Sales And Marketing Features
Sales and marketing are intended to enhance business development. Sales are focused on building profits for organizations by selling their products and services. Marketing is a broad term to be discussed. Its role is vital to building sales, including understanding existing marketing trends, customer expectations, relevant activities, attain customer satisfaction, and build long-lasting customer relationships.
Having gained a deeper insight into sales and marketing differences, let us gain the basic ideas about the sales funnel, various stages of the sales funnel, and why is it important to have sales funnel?
The statistics have revealed that the sales funnel for any business is fetching. The percentage of lead conversion into sales has proved high for the businesses implementing the sales funnel.
Sales funnel is a graphical image representing the buyers’ journey from the beginning till the sale’s closure. It is mainly categorized into the top layer, middle layer and bottom layer.
The customer’s life cycle is represented as a funnel as the prospective customers’ strength keeps reducing from top to bottom.
Business Awareness: Any business has to create awareness about the products and services for user’s reach. Various means are at hand to create such awareness, and they include email marketing, social media platform, digital ads, webinars, influential talk and promotional videos.
User’s Interest: As we go into the following stages of the funnel, the user come across the various awareness means and eventually chooses some of the best available options according to one’s interest.
Product Evaluation: Further progressing into the funnel, the user evaluates one’s interests considering the product pricing, the quality and the competitors’ edge as the factors for purchasing. Business offers and the commitment to connect with the customers’ post-purchase also count for the purchase.
Purchase: The count decreases as we go down the funnel. Though significant people reach this level of the sales funnel, all might not end up the inclosure. Those who have successful bought your products turn to be the customers.
Retainment: The relationship with the customer does not end. Businesses need to adopt customer retention strategies to withhold the relationship. Customer service, user guides and feedback implementation contribute to the strategy.
Sales and marketing, when worked together, can improve the overall success rate of any organization.
Nurturing the users from lead to sales is the key to marketing. ONPASSIVE is set to satisfy this requirement with O-Desk ( erstwhile O-Lead ), an AI-powered tool that helps understand the user’s intent through sentiment analysis.
The customer relationship is made healthy and strong with O-Desk. Explore more of its options.
Implementation, and management, we are here to accelerate innovation and transform businesses. Contextual marketing is a modern marketing strategy to communicate the correct message to the ...
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