20 Nov 2022| ONPASSIVE
Know More About Augmented Reality (AR) And Artificial Intelligence (AI)
As the digital landscape evolves daily, marketers must stay up with more than just social media. More companies seek methods to incorporate existing and upcoming technologies, such as Augmented Reality (AR) and Artificial Intelligence (AI), to develop highly intuitive customer experiences and keep in touch with their customers.
Today’s age increasingly values meaningful personal experiences over material possessions. Happiness is defined by creating and sharing memories for this group, not by material goods or professional standing. Experiential marketing has risen as a result of this.
Artificial intelligence (AI) and augmented reality (AR) are two technologies that can help you create one-of-a-kind and memorable experiences for your audience. Each, however, has its distinct characteristics. Let’s have a look at their main strengths and how they differ.
AR is a technology that combines natural (or physical) and digital environments. Cameras, gyroscopes, accelerometers, GPS, and other sensors combine to create a virtual representation superimposed on the real world. Computer-generated items coexist and interact with the actual world in this environment.
The mobile app Pokémon Go is a well-known example of a successful AR application. Snapchat is also recognised for its additive augmented reality filters. Vital visual and interactive aspects are present in both scenarios, resulting in very immersive experiences.
On the other hand, Artificial intelligence uses algorithms and statistical models to complete tasks without explicit instructions. It usually combines machine learning and deep learning, which detect patterns and connections in training data.
Let’s imagine you’ve gathered a lot of information on your target market’s purchasing patterns. You might feed that data to an AI model, which would then be able to forecast their future behaviour and make relevant recommendations to your consumers based on their preferences.
Predictive keyboards and clever photo organisers are two common examples of AI deployments. Several chatbots also use this technology to give users accurate and relevant information.
Is augmented reality, then, a form of artificial intelligence? No, it is a quick response. In truth, they’re two wholly different technologies that, while distantly related, are very different. Overall, the technologies can complement one another, and AI models may one day serve as the driving force behind AR technology.
Every coin has two sides, and technology is no exception, no matter how strong or valuable it is. Let’s look at some of the benefits of AR and AI in marketing and some of the cons.
At this point, you’re undoubtedly in agreement that AI and AR technologies can help users have more engaging experiences. Because AI learns from every interaction with your clients, it can improve and enhance its accuracy over time. The more customisation this allows may result in improved conversion rates.
You would have had to sort through all the data you acquired manually or with less powerful and clever technologies before AI came along. However, you can now better use the statistics about customer behaviour.
AR, on the other hand, promotes a lot of social interaction. This can help people associate your brand with good feelings. However, as we’ve already seen, each technology has its drawbacks.
Not all clients, for example, want to communicate with chatbots, which might feel chilly in comparison to actual human responses. Furthermore, algorithms can go awry if they don’t have enough data and haven’t been sufficiently evaluated.
Not to add that AI still requires humans to function and has a long way to go. Finally, augmented reality technology can be costly, and its use can pose legal concerns. Capturing users’ surrounding environs, for example, could result in privacy intrusions.
Compared to other tools and technologies, augmented reality and artificial intelligence are relatively costly. The cost of these technologies puts off many firms, but this is projected to decrease as the technology matures and becomes more popular.
In addition to the cost, if used for too long, Augmented Reality might induce eye irritation. One of the benefits of artificial intelligence is that there are no confusing user interfaces and no risk of vision damage.
As we’ve seen, AI and AR both have great selling features, and when coupled, they may improve customer experiences by personalising interactions and providing immersive experiences. However, choosing which to concentrate on might be difficult. Let’s look at a few campaign samples to see what each technology can do.
Automated content tools can help with publishing uniformity, which is one area where AI can help. During the Olympics, the Washington Post experimented with automated storytelling by utilizing a bot that converted data from a website into short stories.
AI may also help you increase lead generation through targeted adverts, improve customer service, raise retention rates, and personalize user experiences to develop brand loyalty by incorporating AI into your marketing initiatives.
Northern Lightning has effectively used augmented reality to present its whole furniture collection in 3D when it comes to augmented reality. Customers may try out lamps from the comfort of their own homes via the company’s app before making a purchase. This also allows users to discover more about the products.
This increases their engagement and reduces the number of physical samples necessary, lowering costs. Incorporating augmented reality into your business can help you strengthen current client relationships while also increasing lead generation through gamification.
Your objectives and target audience primarily determine your choice of AI or AR technology (or both). After you’ve understood what each can do for you, you’ll need to match them to your needs to figure out the best fit.
When considering the relevance of emerging technologies like Augmented Reality (AR) and Artificial Intelligence (AI) to your brand’s voice and target audience, rudimentary understanding might help. It may also make it easier for you to pitch their integration to the right people. However, choosing which one to concentrate on can be difficult. You’ll have to weigh the benefits and drawbacks to see which one best fits your objectives.
For more information on how Augmented Reality (AR) and Artificial Intelligence (AI) can grow your business, contact the ONPASSIVE team.
Implementation, and management, we are here to accelerate innovation and transform businesses. Contextual marketing is a modern marketing strategy to communicate the correct message to the ...
Tags: Technology Artificial Intelligence