You're just another individual with an opinion and without a data-backed strategy. It's a good idea to make business decisions based on gut sentiments, but it's much less likely to be the most innovative way to spend your money.

This article will cover two crucial topics: data strategies and artificial intelligence strategy, which can help you make better, more cost-effective decisions. There are some similarities but there are also some key differences.

Let's understand what the two approaches have in common.

The Similarities and Differences Between Data and AI Strategies

No matter which strategies you are interested in, you should always start with your overall business strategy. This entails learning about the company's vision and direction from its stakeholders to align the data strategies and AI strategies you want to develop.

Both methods should undergo a discovery phase before being developed. By conducting a gap analysis, you can determine where your company stands now versus where it wants to be. Based on the value of the gaps, you can then sort them accordingly. This is how you will determine your path to success. Our projects' success is dependent on discovery and analysis. We're used to this kind of work when our clients haven't taken these steps yet.

Defining Data Strategies

Data and AI strategies are fundamentally distinct approaches to answering the same problems. Data strategy is all about how you can use data to better your business, and it includes issues like:

  • How can we make better strategic judgments by utilising data?
  • What can we do to make data strategies more useful in our daily operations?
  • What skills and culture do we need to take advantage of these opportunities in our company?
  • To ensure consistency in this function in the business, what kind of governance is required?
  • How can I rely on the accuracy of the data my company has access to? What type of technology is needed?

A data strategy is required for any firm that wishes to be a "data-driven business." Despite its widespread use, many individuals are unaware of its meaning. By relying on numbers rather than intuition, data-driven decision-making is another way to make better decisions.

Data-driven thinking must permeate every department, with KPIs being used in the daily operations of all departments. The company must ensure that employees are trained and advised about "data literacy."

Data strategies must consider technology architecture to suit the business's needs. Given your company's data, you'll need to figure out what technology you'll need to make the most of it to make the most significant business decisions.

It might entail using data strategies lakes, warehouses, or other systems to store, process, and move data. We use the following approach to AI strategies:

  • Examine all of your options.
  • Calculate the value prospects can add to the company and rank them accordingly.
  • Decide how much effort is required for each opportunity.
  • Decide how confident we are of completing each option.

Considering each of these factors allows us to evaluate the risks of each opportunity. Our clients would get the most bang for their buck in a perfect world with a low-risk, high-value, easy-to-implement solution.

To define good AI strategies, you must be able to give a unique and profitable service to your clients. Think about the following scenarios:

Clustering: It is an AI method that allows companies to discover and target certain client groups quickly. Customer segmentation divides people based on their demographics; AI clusters, on the other hand, separate people based on their behaviour, which allows them to be matched with the right products, services, and messaging.

Operational efficiency: Industrial processes can be taught to detect flaws and do predictive maintenance, which will lower repair costs and failure rates.

Innovative products and services: The possibilities are evident in many AI-enabled consumer solutions currently available, including Alexa, Siri, satnavs, automatic video captioning, automatic language translation, auto-identification of faces in images, and many others.


A good strategy is essential, and we know from our clients' experiences that those with sound plans will succeed in the long run. Put another way, before plunging into a large-scale IT project; it's good to invest a small amount of money in getting your approach right.

You'll be better positioned to create a more profitable, data-driven business rather than one that relies on gut feeling with our support. Your gut instinct can only take you so far - data always wins!

So, if you wish to grow your business using AI, Contact the ONPASSIVE team to know how.