Despite the growth of social media, people still prefer to communicate by email. Email is a valuable business communication tool that is fast, inexpensive, open, and easy to replicate. Email can be greatly beneficial to companies because it allows quick and accurate transmission of all types of electronic data. 

Every company deals with customers, aside from order confirmations and direct answers to customer requests, email marketing is one such aspect every business should consider. Email marketing is a subset of internet marketing, which includes everything like websites, social media, and blogs. 

Machine learning is a branch of artificial intelligence that has been applied for email marketing as personalization and relevance became important. Now, let us understand what is email marketing and the future of email marketing and machine learning.

What is Email Marketing?

When you send a commercial email address to your “email subscribers,” or contacts who have registered up for your email list and granted express permission to accept email messages from you, you are engaging in email marketing. Email marketing is being used to keep customers informed, drive sales, and help build trust around the company. Instead of one-size-fits-all bulk mailings, modern email marketing relies on approval, segmentation, and personalization. 

Types of Email Marketing

Now that you understood what is email marketing, let’s check out different types of email marketing:

  • Welcome Emails
  • Email Newsletters
  • Dedicated Emails 
  • Lead Nurturing Emails
  • Sponsorship Emails 
  • Transactional Emails
  • Re-Engagement Emails
  • Brand Story Emails
  • Review Request Emails
  • Informational Emails
  • Product Update Email
  • Event Invitation
  • Co-marketing Email
  • Social Media Send
  • Confirmation Email

So, do you want hassle-free webmail for your company? Then use OMAIL by ONPASSIVE as your primary communication method. OMAIL is a convenient and easy communication product with various features like intelligent notifications, group email, and many more.

Advantages of Email Marketing

Now that you understood the importance of email marketing and various types, check out various advantages of email marketing below:

  • Cost-effective
  • Permission-based
  • Flexible design
  • Scalable
  • Personalization and segmentation
  • Shareable
  • Conversions and increased sales
  • Measurable
  • Benchmark
  • Test before you send
  • Less intrusive
  • Environmentally friendly
  • Timesaving
  • Real-time marketing

Future of Email Marketing and Machine Learning

A marketer’s go-to platform for engaging new and current consumers one-on-one has long been emailing marketing. To cater to future clients, automation combined with AI-driven customer-centric content must be fine-tuned and pruned. Machine Learning is the technology used by forward-thinking advertisers to help develop, optimize, and submit communications.

Although machine learning is a comparatively recent technology, it has already influenced email campaigns. Let us look at some of the aspects ML has reshaped email marketing:


The most successful email marketing strategies make emails more real and seamless. Customer behavior and preferences can be analyzed using ML technology to deliver data-driven insights. This allows you to give each user customized emails. 

Smart Categorization:

Understanding that each of the subscribers has varying habits and interests is the key to customizing their email experience. As a result, it is critical to organize them separately and deliver separate emails to each customer. Machine learning aids in the speeding up of this process by allowing you to segment your subscribers more efficiently and easily.

Optimization of the body copy and subject lines:

The email’s subject line and body copy are critical in determining whether a campaign is successful. To convince targeted customers to open your email, your body lines should be bold and heavy. ML uses data-driven analytics to determine which body copy, call to action and subject lines are most likely to engage consumers and result in positive outcomes.

Product Recommendation:

Customers’ satisfaction and conversion and participation results have been found to rise when customized product and service reviews are sent to them. The use of machine learning algorithms will allow such highly customized marketing techniques. It enables marketers to monitor their customers’ viewing habits, shopping patterns, and web behavior.


To sum up, you can develop your brand, outperform your marketing targets, and establish yourself as a professional with email marketing and machine learning. You can also easily develop professional email marketing campaigns regardless of your level of expertise. Also, you can spend less time thinking about marketing specifics and more time focusing on growing your company. So, if you are looking for a hassle-free email marketing tool, contact us.