20 Nov 2022| ONPASSIVE
LinkedIn Sales Navigator: Lead Generation Made Easy with AI & CRM
If you are reading this article, then you must be either interested in getting success in generating leads for your business or you are a technocrat who follows technological advancement and implementations.
Actually, this article is for both type of readers and it might help you understand how Artificial Intelligence (AI) was a big deal a few years back but has become such a common and must-have feature nowadays that marketing automation companies don’t even mention it while describing their products, tools or services.
Launched back in Jul’2014, LinkedIn Sales Navigator was just a tool designed to empower sales professionals to establish and grow a relationship with prospects and customers. Later in 2015, it introduced a feature to publish company and members news with Sales professionals. LinkedIn also integrated Sales Navigator with Microsoft Dynamic CRM so as to enhance productivity.
Although, LinkedIn doesn’t mention AI to explain Sales Navigator to its consumers, however, Microsoft Dynamic CRM integration itself is a machine intelligence introduced to automate and synchronize sales, marketing and technical support functionalities of an organization.
LinkedIn Sales Navigator helps to find and build relationships with prospects and customers through the most advanced search, target and connect automation technology which is usually right in front of the user but remains hidden, yet very intuitively designed for easy functionality. It is 80% more productive and creates 45% more opportunities.
Pro Tip: In case Sales professionals want to learn more and get most out of Sales Navigator, they can use recently introduced Sales Navigator Coach which contains self-explanatory and guided video contents for better learning
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Tags: Technology Artificial Intelligence