LinkedIn Marketing

The wealth of information is updating every day in the best professional Platform in LinkedIn. Microsoft owned LinkedIn is used by more than 500 million professionals every day, it’s a great platform to come together with talented professional and employers to navigate the route to get the job quickly and work smartly and improve the business with Digital marketing. 

LinkedIn is trying to use its Platform in a different dimension by introducing live events to create a new virtual event solution in the Online Platform. Linked has many users, and there, are many groups as well, every day, millions of post gather to give a virtual database of information to many businesses as well as marketers. 

Change in the World:

The current scenario of the world is so drastic, the world is moving in a bad phase due to the pandemic covid-19, and this did many businesses to go online and conduct virtual events. LinkedIn company pages are updated to create virtual events in response to the current condition of social distancing to enhance and boost business conferences rapidly. 

Virtual events are going on by combining two features like LinkedIn events and LinkedIn live. These two features will allow marketers to stream live video content directly and to attend live LinkedIn events.

As Per Statistics:

Social media video live event revolution is going on in the current world, and LinkedIn is taking steps to start its own. According to LinkedIn data live videos are significantly engaging audience more than the routine videos. Live videos are getting more comments like 23 times more than the average videos and six times more reaction than the regular videos. It’s high time to generate real-time engagement between followers and LinkedIn pages.

Advantages of Live Host in LinkedIn:

LinkedIn announced the benefits of its live hosting in an event as follows.

  • Trusted Platform ensures safety:

Using LinkedIn as the live Platform, a business page can interact with its followers easily (Event attendees), so the meeting is comfortable while using LinkedIn

  • Target Professional Audience:

Customize live business event only to the audience whichever company prefers, and it can send invitations directly to the first-degree profile connections.

  • Notify Your Audience Before The Event:

The intimation is the fun in the LinkedIn event, or live broadcast, updating your audience notifying about the event will be engaging.

  • Watch Live Or Watch Later:

LinkedIn live events have the option to save in the live tab, people who missed the video they can see it later too.

A Guide to Host Live Video:

First, to start a live video, the LinkedIn page must and should have to apply for access to LinkedIn live. And get approved for that, to get that access that page must and should have at least 1000 followers. Otherwise, there will not be any approval for live video hosting. LinkedIn measures all the things for support based on the engagement of that page towards its followers and daily post, based on all these things only it will approve access to conduct a live video hosting. For those business pages that got approval, they have to do the following items for running a live stream.

  • Creating a LinkedIn event
  • During the creation process, they should need to give permissions like it is online-only
  • On the day of event hosting day, open the third party broadcasting tool and select the event for stream destination instead of your organization page.


The world is transforming in a new way, every day there is a unique opportunity and businesses are driving to pick the same line differently, and now the pandemic is throwing us challenges and technology is striving to tackle those challenges. In this challenging time of the pandemic, it is difficult for businesses to conduct meeting and events. LinkedIn is creating a way to enlarge the social presence with hosting events online and presenting the thoughts with a group of professionals and run activities smoothly.