Earlier, companies used to face workforce issues, such as finding the right people to work for you. But today, additional technological challenges play a vital role in a company’s success – Understanding and identifying technologies and then finalizing the right technology suitable for your business. The ever-expanding list of platforms, applications, options, features, and functions can make your head spin.
Market demands and technological advancements are forcing enterprises to strive for innovation in their business functions. Moreover, customers are using technology to conduct their research for making decisions based on real-time data.
The never-ending list of technological solutions existing out there is definitely going to confuse you to decide which technology is the best for your business.
Hence, below are the factors that could allow you to question and brainstorm for identifying the tools and techniques suitable for your organization:
1. The vision of Your Business:
The first thing that you should ask your team is why your business exists in the market? What is the role of your company in today’s market scenario? How are you planning to serve your customers?
These questions would help you to understand that to meet market demand and would create a base for the need of technology in your business.
2. Customer Definition:
The next follow-up questions you must ask are: Who are your customers, and are there any common characteristics in their target audience base? Unless you have defined your customers, you won’t be able to identify how robust your technology should be to reach and attract customers.
When you start looking for your customers, you need to also search for platforms where your customers hang out. For such a task, your tools should have features to extract, collate, and segregate audiences based on their interest, locations, and demographics.
3. Your Offerings:
Although you might have already started a business keeping a specific or a variety of products in mind, but are you sure your potential customers would like them? Have you done your researched well-in-advance whether your customers are searching for your products or not?
You might answer that you have done manual research and looked into many ecommerce websites to identify best-performing products, and then you have launched your company to serve the same products. But as soon as you start your company, those products become outdated for your customers.
In such a case, you must take the help of advanced tools equipped with artificial intelligence that could analyze the current market trend and recommend the upcoming products or services. This way, you will stay ahead of your competitors, ready to attract customers who would like to try your new products. You could also create a buzz in the market that a new innovative product has been launched, which no one else is offering.
4. Brand Image:
Many companies believe only the best products and services help you build a strong brand image among the customers. But very few understand that technology has a critical role to play in this process as well.
Tools could help you deliver consistent content that does not distract customers from a brand’s objectives. Tools could monitor brand mentions on social media platforms and highlight what customers are talking about your products. Tools also draw the attention of the management to respond to customers who are disappointed or very satisfied with your services.
5. Security and Convenience:
As an online business owner, it would be your responsibility to ensure a secure and protected online transaction to the customers. It is also your responsibility to provide comfort in making online payments. Hence, you must take the help of technology to secure your network and also integrate payment gateways on your site for easy and safe online transactions.
These are a few fundamental factors that you must consider when planning to go online and taking the help of technology. In every business activity, the involvement of technology is mandatory.
Take the example of GoFounders members who registered on the platform as founders of the company to take advantage of ONPASSIVE’s AI-based tools that automate every business activity and provide an end-to-end online solution to their business. These tools are equipped with artificial intelligence that helps you make critical decisions based on real-time customer data.
ONPASSIVE’s AI solutions cover defining your target audience, recommending a change in market trends, and suggesting product designs to capture the market. ONPASSIVE Ecosystem has every tool that is required to improve brand image and help you build brand awareness strategies. It also offers security services, such as VPN, and provides options to integrate payment gateways and digital wallets. Register today and get rid of the confusion of identifying which tool should you bring-in to automate your business.