Want a successful business? Then you have to start marketing more smartly. If you have a limited budget, it doesn’t mean you won’t brand market your business.
“Conversation with customers will increase sales, even if the product or service is never mentioned.”– George Farris, founder of Farris Marketing.
In today’s article, we will cover an insight on a few marketing strategies suiting a low budget business. The thought of marketing your brand is the first thought any businessmen has, a small business with very less budget can live their dream by following low budget marketing tactics mention below:
- Refer-&-Earn:
Understand and study customers’ behaviour and learn how to ask for a referral. Running a referral program is often disregarded, but it’s among the best of the ways how mouth to mouth promotion befalls. According to Nielsen Corporation, a global marketing research firm, 92% of the customers favoured any recommended product or services from a known person when compared with any advertising method.
- Engaging Content:
Publishing great content is one of the cheapest marketing ideas; posting a relevant and quality content only cost you time, not money. Blog writing is an excellent way to increase your search engine optimization with enhanced customer experience. A quality content concerning your audience might help you build a new customer database and loyalty towards your brand.
- Be A Survey-Savvy:
A small survey will help you understand the customer satisfaction rate and the problems faced by the customers for future improvement. A study survey is an essential way to understand your customer and make them feel valued. Customers usually appreciate a business that asks for their opinion and works on them, and customers typically tend to become more loyal towards such brands.
- Collaboration:
Collaboration has many forms of cooperation in itself like collaborating for any one project, collaborating with a business similar to yours, etc. Promoting each other’s’ brand always helps in brand recognition at a local scale, hosting an event together exposes business with a new customer base. Choose any local brand that complements your business, or start participating in Non-Profit events with a small donation for positive exposure.
- Contest:
One of the quickest ways to get returns on investment is hosting an online competition offering a discount or complimentary gifts. Customers are always ready to spend a few minutes of their time when they are provided with a couple of free products or services. The contest is an excellent way of gathering customers’ data along with increasing the exposure rate of your brand.
- Infographic:
Infographics are amongst the great marketing tools and relatively inexpensive. Infographics are like eye candy used to gain attention and easy to understand, thus, sharing information with friends and family become relatively easy. Small business should publish infographics on their website with relevant content frequently for better reach.
In the end, it can be concluded with a suggestion. If you’re a low budget small business, and you know that the ball is in your court, spend every penny of your business, keeping your potential audience in mind, which will help you grow your brand.
Add-Ons are the ideas mentioned above. Try utilizing these ideas to find out which one works for your success. Once you are satisfied, you can start investing more to market your brand at a bigger scale for better opportunities.
