Marketplace: A New Channel to Grow Your Brand

Marketplace A New Channel

In today’s world, where the requirement of every business is “growth”, there is an upcoming marketplace, a new channel or platform which will help you grow your business.

People tend to look for more options, and people do respond when they get opportunities aligned in the same place, which influences them to buy the product or services. Customers visiting a physical store to purchase a particular product has drastically decreased after the evolution of the online market place.

What is an online marketplace?

An online marketplace is a website or application that allows a user to shop from many different sources. It’s a platform where a seller sells their product, and a buyer buys the product, the owner of the online market place doesn’t own any inventory.

Why Online Marketplace?

An online marketplace is an essential tool for the brands who are looking forward to selling their products to the target audience. Earlier it was the only physical marketplace which people had as an option where another market would be far away from one marketplace making it difficult for people to choose among many.

The online market place has expanded for the customer to choose, nevertheless, for the seller to sell their product at a more extensive geographical range which was not possible for them earlier. With an increase in the trend, such marketplaces are giving retailers or sellers more opportunities to boost their sales.

Marketplace Product Categories:

There are several categories, but a few classes which are common and can available on most of the marketplaces are:

  • Classifieds.
  • Clothes and Accessory.
  • Entertainment.
  • Electronics.
  • Educations.
  • Home and Garden.
  • Stationary.
  • Music Instrument.
  • Sanitary.

Customers can use filters to look for a specific category or can choose all categories entirely depending upon their needs and requirement.

The main point an individual seller should consider before he starts selling on a marketplace is that the delivery of the product should happen within seven days. There will be a lot of queries about the product which he is supposed to respond to, customers many times become the voice of your brand and promote you.

Advantages of Selling Over the Marketplace:

A marketplace enables you an easy way to increase your brand exposure along with an increase in sales. Mentioned below are the advantages of using the market.

High Exposure:

With the marketplace, your brand extends exposure and creates influence among the customer by extending your product reach and spreading awareness of your brand in the market.

Customer Experience:

One of the significant features of any business is the customers’ experience. Customer with a better experience is more likely to return for more purchases and also promote your brand.

The marketplace makes sure that your product is visible to the right audiences to increase the opportunity of sale. With the increase in competition, sellers are looking for new and different ways daily to enhance their purchase. ONPASSIVE is an upcoming platform that offers you a marketplace to sell your product and grow your business. This platform is a place for people to discover the product, buy and sell it. The only thing required is you listing your product in the marketplace so that it reaches the right audience.

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All Comments

  • Angela Nycz Angela Nycz

    This will be helpful to me as I will be setting up a blog and market products or services to people/customers. Thank you for all this wonderful information!

    3 months ago | 2 March, 2020 1:17 pm Reply
    • ONPASSIVE ONPASSIVE

      Hello Angela,

      Thank you, Do keep reading.

      Thanks,
      ONPASSIVE Team.

      3 months ago | 3 March, 2020 4:48 am Reply

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