You should implement well-thought-out marketing strategies if you want your business to grow consistently. They will be effective only when you adapt your marketing efforts to technological advancements.
Having your business go mobile is a similar adaptation. Mobile technology continues to play an essential role in how we market to customers, and this trend does not appear to be slowing down anytime soon.
In today’s market, users spend almost 59 percent of their online time on mobile rather than a desktop computers. As a result, it’s more important than ever for businesses to cater to that experience to generate more leads, conversions, and revenue.
But it’s easier said than done to do all of this. Because mobile phone technology is constantly evolving, marketers must continuously adapt their marketing strategies to reach better and engage customers.
The Growth Of Mobile Marketing
Mobile marketing is promoting your company to consumers of mobile devices. When done correctly, mobile marketing provides personalized, time- and location-sensitive information to customers or potential customers using smartphones, allowing them to get precisely what they need, when they need it, even if they’re on the go.
Mobile marketing is advertisements on mobile smartphones, tablets, or other mobile devices. Because many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options, mobile marketing ad formats, customization, and styles can vary.
Why Do Businesses Need Mobile Marketing Strategy?
Mobile marketing has many advantages, regardless of the size or type of business, such as opening the door to a global audience and allowing you to reach customers instantly. Furthermore, customers can now connect with the brand, making marketing a continuous activity in which customers can participate.
Because of changing customer preferences and technological advancements, marketing has evolved; all you can do now is adapt to new changes and follow a dynamic approach to capture more valuable leads for your company.
Mobile marketing is essential because:
- Time spent on mobile devices is increasing
- Mobile commerce and mobile marketing go hand-in-hand
- Short Message Service (SMS) open rates are higher than email
- Mobile marketing reaches a broader market
- Customers are switching to online shopping
How To Use Mobile Marketing To Generate Leads Effectively?
The following are a few helpful mobile marketing tips and tactics that help drive more leads and generate more sales:
- Make your website Mobile Friendly.
The first step toward a successful mobile marketing campaign is to make your website mobile-friendly. Users will struggle to read your menus and content if your site isn’t mobile-friendly.
Regardless of how many people visit mobile sites daily, most people prefer apps to mobile sites. According to a recent survey, 85 percent of mobile users prefer apps to apps. Even though developing a mobile app is a significant financial investment, it could help expand your market reach.
- Use Google Maps & Google My Business to promote your company
Google Business listings make it easier for mobile users to find your company on Google’s search results pages, increasing overall search engine traffic and local and international sales. The majority of the time, mobile users will search locally. It would help if you used Google My Business for your company to appear on a local map and be found by the right customers.
This is made simple with Google My Business, allowing users to find your company on mobile and desktop. Since mobile device users can find you when they search, you’ll see an increase in search engine traffic as soon as you’ve listed.
- Leverage The Power Of Influencer Marketing
With so many products to choose from, making a purchasing decision can be a nightmare for today’s consumers. Family, friends, and social influencers are all needed for purchasing recommendations. This is why influencer marketing is used by over 85% of marketers.
Working with an influencer can help you increase website traffic and conversions and boost your bottom line. This strategy is gaining traction to promote a new mobile app.
- Create Mobile-Friendly Content
The about us section isn’t the only thing on a website. Content is typically displayed on a small screen on mobile devices. Furthermore, mobile users skip over the ‘about us’ section and go straight to why they’re looking for a website. This should be the goal of our content, headlines, and graphics. Furthermore, the mobile site or application should be simple to use.
You don’t have the luxury of a large PC screen to display long headlines when writing for mobile users. To persuade them to read as soon as they see your headlines, make them shorter and more compelling.
People are usually more motivated to take action on mobile devices than computers. As a result, Mobile SEO (search engine optimization) is critical.
- Consider Optimizing Your Voice Search
Smart Speakers aren’t just a fad; they’re the way of the future. Voice search is preferred by the majority of these customers over text searches. As a result, your content should be optimized for voice searches.
Use long-tail keywords in your content, keep your contact information up to date, and respond to frequently asked questions about your niche. That’s not all, however. Voice-activated ads can target mobile shoppers using their mobile devices, personal assistants, and intelligent devices.
- Consider Multi-Channel Marketing
Multi-Channel Marketing is the practice of distributing the same campaign across multiple mobile platforms, including WhatsApp, mobile apps, social media networks, push notifications, blogs, SMS, mobile advertising, and more. Today, multichannel living is the norm. As a result, to engage and retain customers, you should provide as many options as possible. This is how a mobile app is promoted.
- Connect Your Offline And Online Marketing With Qr Codes
A simple tool like the QR code generator can help you increase your lead generation rates. QR codes help you get the most out of your online and offline marketing campaigns. You can direct offline users to your website in seconds by placing printed ads with QR codes.
You can raise interaction, increase your audience, and direct users to your landing page by strategically including QR codes on your website, advertisements, and social media photos.
- Leverage The Power Of Videos & GIFs
Gone are the days when you had to sift through long emails in your inbox. People prefer entertaining and digestible content, so videos and GIFs are ideal for improving mobile strategies.
When learning about a new product, nearly 75% of people prefer to watch a video, regardless of how long it takes.
Customer engagement can be increased by incorporating video into your social media campaigns. After watching a video on social media, more than half of consumers will engage with the brand. When it comes to engaging with millennials, the number is even higher.
Conclusion
Making a solid mobile marketing strategy is crucial for attracting and engaging customers in light of the booming mobile e-commerce industry and innovative device advancements.
Mobile marketing is fantastic because it easily integrates into your multichannel strategy. Even if you’re new to the world of mobile e-commerce, adding just one or two of these suggestions can improve the efficiency of your current marketing strategy. All your SMM strategies should work together to create a more omnichannel, customer-focused experience as long as you foster a quality culture within your team.
