One of the primary foundation pillars of any multi-level marketing system is a good customer base. However, winning customers and retaining them is not easy. The reason is innumerable MLM platforms are mushrooming each day. Every company initially promises lucrative perks but the question arises as to how many keeps them.

Let us have a look at a few MLM strategies that will help you to win customers if you consider diving into this multi-level marketing business sector, be successful and top the market.

1. Building a good CRM: Winning customers start with building a well-informed database of the customers that knock you. Have an automated program to have a detailed database of the customers including phone numbers, emails ids, etc.
2. Extensive knowledge: Another valuable strategy for any network marketing business is to have extensive knowledge of the business starting from the products to the earning modules and matrices that generates revenue.
3. Customer support: It is essential for any MLM business to have a very well- trained customer support team to handle the basic queries and issues of the customers over voice, chat or email in a appropriate manner.
4. Attractive sign-in perks: Since the multi-level marketing system is
   extremely competitive, a good strategy is to have some attractive perks when a customer registers and signs which also acts as an encouragement for others.
5. Joining bonuses: Giving joining bonuses as a form of reward when a customer sponsors a new customer every times is also another good way to win customers and retain them. A small amount can be allotted on all new joining.
6. Putting status levels: Having designations or levels like ‘silver’, ‘gold’,
   ‘platinum’ for the customers is beneficial to win and retain customers. This also encourages them to focus on moving the business forward and achieve the levels.
7. Sending greetings: In multi-level network marketing it is important to take care of the customers to win as well as retain them. Sending a day’s greetings, birthday cards, thank you cards, etc. is always a good strategy to win customers.
   

These are a few basic strategies that every network marketing company willing to be successful must adopt to win and retain the customers on a long term basis. However, the thing is you must also research on your own as well as to which strategy will work depending upon the nature of the MLM business.