In the previous part of this article (Part-1), we’ve covered a few strategies for offline marketing any product or brand. As promised, we are back with more impactful ideas of offline marketing.
6. Offer Coupons:
The best way to reach out to your audience, also building brand loyalty is to offer a customer with a discount via, loyalty points or discount coupons. By offering discounts to a specific public, you are attracting customer towards your brand and boosting the sales.
This strategy of offline marketing comes along with one difficult part; that is, the public who gets the offer should convert into a customer and stay for a more extended period with your brand.
7. Hardcopy of Mail:
One of the traditional marketing strategies has made an impact on today’s digital world is sending a hard copy of mail. This has a significant effect, and one must incorporate this approach into marketing strategies.
In today’s world, everyone’s email box is almost full with 50% plus unread mails. Sending a paper copy along with the email has proven to work and is drawing a lot of returns today again.
8. Run an ad:
Run an ad in the local press or newspaper for better exposure at a specific geographic range. Many potential customers are old school and still prefer reading a newspaper. Don’t lose them!
Generally, newspaper ads are not too expensive and have a high exposure among the customer in a local range. Go for innovative design to advertise your product or brand with creativity that attracts the audience.
9. Collaboration with influencers:
These days, influencers are known for their online presence. However, when speaking about an influencer in offline marketing, it is a general term for a brand ambassador. Brand ambassadors are those people who will be there out on every billboard representing your brand.
They also use your product and promote them in public, some of the business does not believe in the trend of hiring a person as a brand ambassador, but it can be of great use for the right kind of business.
10. Television Commercial:
Offline marketing ideas also consist of different factors such as radio or television. Television advertisements are not too expensive, as many of you might have thought.
Use creativity for marketing your brand more funnily or smartly, depending upon what your audience will prefer to watch. Television commercials have many other factors which affect the price of the ad, like what time ad is on air? How much of the air time ad is consuming?
Businesses need to understand that perfect implementation of the offline marketing strategy is essential for better results. It is often seen that a business starts a marketing campaign with a lot of commitment but fails to keep them, and that becomes the cause of campaign failure.
“A consistent approach towards the idea makes a waste idea into a fantastic idea.” Try implementing small changes into your marketing strategies and see how immense the effect is.