Raising the victory banner through community building or digital communities is the new trend weaver of this era. Most organizations need to turn on their remote work stations due to this unprecedented pandemic. Hence customer engagement became the crucial task of their entire job. According to the reputed reports of the USA, adults are spending 16 online hours a day. Nowadays, people form connections with genuine people and turn towards the brands showing real connections based on their values and interests. Hence the digital marketing channels play a significant role to build and engage with people through community building.
Communities are formed through multiple sources such as forums, private groups, social media pages, and a mix of these. People love to associate with genuine people and trusted services; creating an online company that expands to major global countries is an appreciable job. GoFounders community is a global online community having 202+ Countries likely minded people dwelling, sharing, and empowering each other to grow. This community is built through organic traffic; hence it stands out as a genuine and super powerful digital marketing channel.
Entrepreneurs need support from online communities to grow their business, especially during the initial days of entrepreneurship. GoFounders community is built to help global entrepreneurs to exchange their ideas, changing trends, future predictions, etc. Let’s unravel the benefits of GoFounders Community.
#1. Influence of Community Marketing
Marketing through community management is not a cakewalk as you and I think of. Online community building is more than executing a strategy like connecting the mentalities of different people. The community needs to focus on the actions and activities of people involved in it. The activities include webinars, live streams, customer engagement, and social listening.
Community building takes some considerable time to win over, and in case you need overnight success, it may turn out to a nightmare. Have some patience and focus on your steadfast efforts, then soon, you will seize the victory on your account.
Personal connections are a mandatory urge for continuous growth, which requires great collaboration with product and customer support teams. Through cross-functional efforts are difficult to handle but extremely profitable when executed well. It is always better to connect with the company for the products, issues, and feedback rather than focusing on the noisy ads.
#2. Community Engagements brings Loyalty and Authenticity
Remaining authentic is the best way to create transparency between the user and the company to strengthen your community. If a key member is involved in these customer engagement activities, it will generate higher loyalty and engagement. Alongside, micro-interactions benefit a company to humanize its mission.
Before building an online community, firstly, we must know the customer’s interests and needs. Hence we can deliver the customers interested services and products, and now the GoFounders community has 220,000 active people from 212 countries with its excellent customer engagement activities.
#3. Innovate Your Brand with Strong Community
Online communities act like digital marketing channels with active branding, enabling good customer experience and exposure. Reports state that 92% of customers consider direct family members and friends’ suggestions when purchasing or product or providing a service. This word of mouth will act more powerfully than advertisements. Due to fierce competition, users have numerous options on this digital marketing channel. Hence brand activation plays a crucial role in engaging with more customers and makes them loyal brand ambassadors. Online communities build a lot more emotional and personal connections.
#4 Online Community Management provides Great Customer Service
Digital marketing channels have the power to make or break any brand. It is you who is going to flip or push your community. Hence community management becomes crucial for the brands, and the success goes to those who manage well. For example, when something news went viral against your brand, and through the community, you can manage and send the right information to the connected people.
Online communities quickly serve the customers as a lot more same kind of people is involved here. GoFounders community involves empowering people, growth hacking discussions, mutual uplifting, suggestions of online business trends, and advising members. There are teams actively engaged in delivering excellent services to community management and engagement. Many communities are invading the internet, hence choosing the optimal digital community is a mystery for people. These demystifying facts are the top parameters brands must consider.
This optimized approach enables community-driven services and solutions to strengthen the community’s core. Communities indeed build great solutions and services by not focusing on the one-directional way. Visit GoFounders Community to know more about community building here.