Email Marketing is playing a huge role in digital marketing. There are various write-ups available on the internet that speak about the importance of email marketing and how to propel business growth properly. Now, artificial intelligence has come into the teaching arena as a game-changer. No wonder that Email marketing is also getting influenced by this potential technology. Slowly and gradually, AI is triumphing over the game of email marketing strategy. Brands and businesses that are yet to incorporate artificial intelligence in their email marketing campaigns are lagged!
Near about 80% of the entrepreneurs think that email marketing demands the hour for better customer retention. Let’s have a look into why to leverage artificial intelligence for your email marketing plan.
How to Use Artificial Intelligence in Email Marketing
There are two ways to take the advantages of avant-garde technology-
i) Minimizes Cost
Creating and executing an effective email marketing sounds super simple when AI has been implemented in it. It is capable of reducing human resources and the total cost of planning the email marketing campaigns. After all, time is another name of money.
ii) Increase in Revenue Generation
Artificial Intelligence drastically increases the ROI of email marketing. The industrial technology is the main power force behind the growth of open and click rates. The click and open rate bring more money to come up with a better strategy for the future.
Ways to Use Artificial Intelligence in Email Marketing
Subject Line
Subject lines are the primary hit point that makes people either go through the content or skip it right away. So, you need to prepare a punchy subject line to secure a view of your content.
Personalization
Boosting the click-through rate by personalizing most of your email aspects for the ultimate experience to the end recipient for doing the job. Try to make more personalized campaigns so that you can generate more revenue.
Optimization
AI helps to set the target data points based on various factors of the email campaign. To ensure the best ROI, it’s best to monitor these data points. So, it is good to go for such content that is optimizable.
Newsletters
AI can personalize even your newsletters by crafting the content, especially for that particular user, based on the data and trends available. Sending out a personalized newsletter to every contact increases your engagement level.
AI keeps evolving day by day, so it is the high time to employ this powerful artificial intelligence to stay ahead in this marketing game.
George GUEGOLD
4 years ago