Digital transformation has become a buzzword for organizations of all sizes, whether small or large. Adopting digital transformation is not a choice today, but has become more of a necessity. In this digital age, staying ahead of the competition necessitates organizations to progress their transition to digital transformation. If you are yet to begin your digital transformation journey, it’s not too late. ONPASSIVE can help you with your digital transformation journey. Here’s everything you need to know about digital transformation with ONPASSIVE.
What is Digital Transformation?
Digital transformation is defined as the strategic adoption of digital technologies. It is also referred to be the realignment or investment in new technology, business processes, and models to meet the digital era’s need. By transitioning to digital transformation, businesses can improve productivity, manage operational risks, and control costs. By having a solid digital transformation plan, brands can achieve cost savings and better ROI.
Benefits of Digital Transformation with ONPASSIVE
#1: Transforms customer experience
Customers are the key to any organization’s success. As such, improving customer experience (CX) and satisfaction becomes vital for businesses to drive conversions. To improve CX, brands will need to identify and address the loopholes. Besides, staying connected to customers via their preferred methods of interaction also becomes imperative to enhance customer satisfaction. Digital transformation with ONPASSIVE enables brands to address customer queries anytime via phone, website, forums, apps, and many other applications. By keeping it digital, brands can track interactions, provide multiple touchpoints, and gather customer feedback.
#2: Drives data-based insights
While traditional marketing approaches do not allow marketers to track performance, digital strategies allow players to track metrics and analyze the data gained during digital marketing efforts. The more the brand understands its outcomes, the more they can optimize their strategies for better results. By keeping track of how customers interact with the brand, organizations can personalize a strategy for them. There are various tools and applications that automate the entire process of tracking the business outcome. With data-based insights, the road to a higher ROI will become much manageable.
#3: Better market penetration
Selling to the entire target market may cause huge losses for businesses. This is where market segmentation can help. To segment customers into different groups, companies will need to have a comprehensive understanding of the needs and requirements of their target audiences. Digital transformation with ONPASSIVE makes this possible for businesses of all sizes. With enhanced efficiency, market penetration becomes more manageable, which brings in loyal customers and reduces customer churn. This eventually can help brands to achieve business success and a strategic advantage in the long run.
#4: Increases agility and innovation
In business, agility is referred to as quickly adapting to the market changes over time. This is especially regarding digital processes. The rapid market developments and industry transformations make it imperative for brands to adapt to these changes faster. This eventually enhances agility and innovation.
#5: Develops skills for the future
The digital businesses are beholding to be slowly built upon artificial intelligence, augmented reality, cloud computing, machine learning, data analytics, and growth hacking. However, several brands have still not adopted digital transformation as they view digital changes as a huge cost rather than a smart investment. By braving this challenge to embrace digital transformation, employees can develop skills for the future.
How to Kick start your digital transformation journey?
Assess digital capabilities – In the initial phase, brands will need to assess their digital skills. This involved assessing IT excellence, operational excellence, transformation, customer centricity, and innovation.
Mapping to digital capabilities – Based on the assessment of the organization’s digital skills, businesses will need to define relevant use cases and map to digital competencies.
Benefits analysis – In this phase, brands will need to analyze the impact of transformations. This includes exploring what might be crucial to create competitive advantage and analyzing factors that may add some efficiency gains.
Understand priorities – Always start slow and focus on the top priorities for the digital transformation. Try to analyze the outcome of implementing various digital tools and applications in your organization.
Create an implementation roadmap – This phase includes creating an implementation roadmap and defining the digital transformation roadmap for the coming years.
Digital transformations have opened up new opportunities for online brands and are expected to do so in the coming years. If you have not started your business transformation journey, this is the right time to start. Embrace these rapid changes and stay agile as the transformation is just beginning.