The reach of artificial intelligence (AI) never stops to trick the human mind. From self-learning user segmentation tools and sophisticated ambient intelligence to interactive search assistants and employee management systems, AI always remained an evolving technology endless in its potential.
With the latest technological enhancements, AI has forayed to the frontline of digital marketing, generating innovative resolutions to automate, organize and customize corporate marketing, providing business owners with the opportunity to enhance the effectiveness of their business strategies.
In recent years, AI’s growing demand has worked as a pivotal stimulus in its further development, to the degree that countries such as the United Arab Emirates now have a dedicated ministry for AI.
While the employment of AI is countless, current industry verticals crucially depend on affordable, faster, and more accurate forms of marketing. Employing ONPASSIVE’s AI-driven tools in digital marketing practices, entrepreneurs can benefit from higher response value from the target audience and eventually attain a more powerful competitive edge against other e-commerce websites and online brands.
Here’s how ONPASSIVE AI will affect a few of the most popular online marketing practices and why business owners must leverage from them.
Giving personalized experience to users
By utilizing ONPASSIVE’s AI interventions, digital marketers are now capable of extending retention, personalizing the user experience, enhancing engagement, and increase sales. One of the most prosperous yet underrated methods is search engine optimization (SEO).
Surprisingly, this ONPASSIVE AI implementation does not influence SEO from the traffic viewpoint but rather assists improve its application on everyday online searchers just by personalizing their experience when communicating with the brand.
Artificial Intelligence in SEO also produces an impressive work influence by effectively responding to the brand’s key performance indicators (KPIs) while building it a strong digital footprint in the market.
Since every consumer demands personalized treatment, AI employs this persona-based intelligence to include their preferences and develop the most suitable solutions for them.
More importantly, SEO practices come with a fair appeal, costing much less for long-lasting influence against traditionally high-dollar practices.
Enhancing relevancy and quality of content
With the latest AI implementations in ONPASSIVE tools, search engines have become as sensitive in understanding user inquiries as recognizing publisher’s intention when they upload content.
The search engines are now doing a better job in assisting that searcher intent, utilizing deep learning algorithms to grade reader-friendliness, relevancy, and trustworthiness before displaying content.
This indicates that publishers will have to produce better quality content as its rankings predominantly rely on how well it addresses its intention to the target audience.
These search engines respond to user intention signals more authoritatively against predefined algorithms. At the same time, the machine learning abilities of search engines enable them to collect information and foretell, predict, and determine trends in content marketing. This allows content marketers to utilize this element and form their content accordingly to encourage desired results.
Generating responses through deep learning
With Google’s latest updates this year paid advertising has experienced notable changes in terms of how well an advertisement is designed, optimized, and promoted.
AdWords campaigns no longer need humanized optimization and are controlled through Google’s own machine learning algorithms. Not only does Google alter the appearance of the campaigns specifically according to demographical, geographical, and socioeconomic elements, but it also blends the millions of search signals they already have.
Apart from remodeling campaign appearance, ONPASSIVE AI will also provide a crucial role in enhancing the advertiser-customer relationship by promoting communication through deep learning. It operates by obtaining critical patterns to filter out the most influential characteristics, which are then utilized in distinguishing users into sections.
For instance, when a consumer from a particular segment communicates through the landing page, the chatbot will analyze the data to produce a response specifically according to his or her preferences. This not only empowers the advertiser-customer relationship but also rates the quality of the lead.
While the full potential of ONPASSIVE for entrepreneurs is yet to be discovered, but the early adoption of AI tools indicates a clear trend for entrepreneurs and businesses. With almost endless applications for AI in business, entrepreneurs have an abundance of opportunities with ONPASSIVE to stand apart and innovate from the competition.