5 Jul 2022| Marketing
Optimize for Mobile & Increase Traffic to your Website
Mobile phones and handheld devices have revolutionized the way content is perceived these days. More than a piece of gadgetry, it has now become inseparable from humans for the sheer usefulness it offers. Search engines are now making consistent development and upgrades to suit the mobile-based search results for the benefit of readers and users. Therefore, it is time for all the SEO practitioners and content developers to optimize content and make it mobile-friendly.
We have seen content is optimized to fit the mobile screen vertically and make it more functional and informative these days. And this is for a reason. Around 50 % of digital content consumption happens on handheld devices.
Optimizing content can boost your website’s Search Engine Results Page (SERP) ranking. All mobile-friendly websites incorporate a responsive user-interface and optimized content to appeal to the eyes of the reader. It is just not the text alone, but also material such as images, videos, and slideshows. All this to reach better SEO results.
Let us discuss ways through which you can develop mobile-friendly content and increase the user’s engagement on your website.
Reading on a desktop is different from reading on a smartphone. A desktop user generally tends to focus on the upper left corner of the screen, and this has prompted website designers to place their call-to-action content or vital info there. With mobile phones, the user’s gaze is distributed, and therefore, it is not a particular area on smartphones that needs to be optimized for content but the whole content.
Structuring the content with three parts, i.e., title, summary, and body, is essential to optimize website content. The reader can quickly skim through the content when the headline is catchy and describes the articles best. Getting the content structure right can cater to all types of readers and increase user’s engagement.
Reading large chunks of paragraphs becomes monotonous. Reading the same on the small screen of a mobile phone is much more tedious. Therefore contain your paragraph to 3-4 lines and make it mobile-friendly.
You can improve readability on mobile devices by inserting images amidst content at regular intervals. This lets a reader grasp the reason for content or article immediately. Apart from images, you can also include graphs, informatics, and charts that help deliver information along with an image.
Having whitespaces between content creates wonders for your content. Whitespaces is an ideal tool to help you develop mobile responsive content.
In conclusion, developing content specifically for mobile phones or even optimizing content for it is not an easy task. But once done, you will benefit immensely as you would witness an increase in the user’s engagement on your website.
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