There is a lot of noise and confusion in the consumer marketplace about digital transformation and the roles artificial intelligence and machine learning play in achieving it.

For businesses and organisations, digital transformation is critical. Alphabet, a digital market leader, posted record earnings in the second fiscal quarter of 2021, owing to robust digital ad sales, internet searches, and cloud services growth. Many businesses have realised that a digital transformation is critical for gaining a competitive advantage in the marketplace.

Digital Transformation Age

Whether firms have focused on it as a paradigm shift in the way business is conducted or not, digital transformation is a process that has been underway for decades. Email, ERP systems, cloud computing, digital advertising, online commerce, telemedicine, remote working, and video streaming are just a few instances of digitally transformed organisations and processes. Transformation to digital strategies enabled all of these advances.

Businesses and organisations have realised that digital transformation can be planned and implemented ahead of time to improve competitiveness, customer experiences, and customer touchpoint operations. Artificial Intelligence and machine learning tools and the IoT channel are readily available to develop and implement a proactive digital transformation strategy.

Role Of Artificial Intelligence And Machine Learning

Artificial Intelligence and machine learning may be used to design and implement a digital transformation that focuses on gaining a competitive edge with customers today and in the future. They assist businesses in developing complete data transformation strategies based on real-time market knowledge rather than piecemeal approaches of disjointed systems and process updates.

ML analyses and correlates patterns in massive data to provide insights on customer behaviour and other events. It offers suggestions for how to improve corporate procedures and customer interactions. Rather than discovering a shift in client behaviour after sales have already decreased, ML can assist in identifying changes in behaviour and events as they occur, allowing solutions to be designed to avoid a sales decline.

Artificial intelligence imitates human intellect in recognising and reacting to behaviour and events. AI uses algorithms to construct or change programmes to take advantage of ML's insights. Customer experiences and corporate processes can be improved by programmes based on ML insights about behaviour and events.

Using Artificial Intelligence and machine learning to plan and conduct a digital transformation allows businesses and organisations to stay ahead of the competition. 

Artificial Intelligence and machine learning-driven digital transformation allow for data collection and analysis to better understand customers and speed up the introduction of new products and services.

Data transformation has become a continually evolving process, giving insights and solutions to the ever-changing dynamics of customers and the marketplace, thanks to AI and machine learning.

IoT's Function

The Internet of Things (IoT) is a network of connected items that use software, sensors, intelligent devices, and other instruments to connect and exchange data with other systems and devices over the internet. It's the route for collecting Artificial Intelligence and machine learning data and communicating with customers via "things" in the Internet of Things to improve customer experiences and corporate processes. The internet provides the ability to conduct digital transformation and everything it connects. The Internet of Things (IoT) is the conduit that allows for data-driven, intelligent data transformation.

Applications Of AI And ML In The Real World

Various technologies can be categorized as artificial intelligence. Although Artificial Intelligence and machine learning are both compelling technologies, learning's ability to adapt to changes in data makes it the better choice. Many firms and business endeavours use MI to carry out their daily operations. MI is beneficial when dealing with content and automating the process of getting things out. Furthermore, as an excellent support tool for IoT, it is a must-have technology for firms dealing with massive amounts of data. The more data MI has access to, the brighter and better predictions it will make, resulting in increased decision-making capabilities.


When it comes to digital transformation, businesses and organisations have two options. They can make digital transformation decisions based on constantly evolving real-time data gathered via the IoT and analysed and responded to with Artificial Intelligence and machine learning, or they can base digital transformation strategies on the continually changing real-time data collected via the IoT and analysed and responded to with AI and ML. Businesses that use the latter approach will have a competitive advantage.

Are you interested in learning more about artificial intelligence and machine learning? Contact the ONPASSIVE team.